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Brief

"一家做线上定制高级印刷画的电商"

一家做线上定制高级印刷画的电商

Research Insight & Analysis

产品定位

这家电商公司专注于线上定制高级印刷画,产品定位应强调其高端、个性化和艺术性。通过突出以下几个方面,可以在市场中找到合适的定位:

  • 高质量材料:使用优质的纸张和墨水,确保印刷画的持久性和色彩鲜艳度。
  • 个性化定制:提供多种定制选项,如尺寸、边框、图案等,满足不同客户的需求。
  • 艺术价值:与知名艺术家或设计师合作,推出限量版作品,提升产品的艺术价值和收藏价值。
  • 线上便捷:简化定制流程,提供用户友好的在线设计工具,让客户可以轻松创建和预览自己的作品。

目标客户

基于上述定位,理想的客户群体包括:

  • 艺术爱好者:对艺术品有浓厚兴趣,愿意为高质量的印刷画支付溢价。
  • 家庭装饰者:希望通过个性化的艺术品来装饰家居环境,提升生活品质。
  • 礼品购买者:寻找独特且有意义的礼物,适合送给亲朋好友。
  • 企业客户:需要高端定制画作来装饰办公室或作为商务礼品。

示例客户

  1. 张女士,35岁,艺术爱好者,喜欢收藏限量版艺术品,愿意为高质量的印刷画支付高价。
  2. 李先生,40岁,企业高管,希望为办公室购买几幅高端定制画作,提升公司形象。
  3. 王小姐,28岁,刚搬入新家,希望通过个性化的艺术品来装饰客厅和卧室。

潜在的网红匹配

根据目标客户群体,以下类型的网红适合推广这款产品:

  • 艺术类博主:专注于艺术品鉴赏和创作,拥有大量艺术爱好者粉丝。通过他们的推荐,可以直接触达对艺术品有兴趣的潜在客户。
  • 家居装饰博主:分享家居装饰技巧和灵感,粉丝群体多为家庭装饰者。通过展示定制印刷画在家居中的应用,吸引有装饰需求的客户。
  • 礼品推荐博主:专注于推荐各种创意礼品,粉丝多为寻找独特礼物的人群。通过他们的推荐,可以吸引礼品购买者的关注。
  • 企业文化博主:分享企业文化建设和办公室装饰建议,粉丝多为企业管理者和职员。通过展示定制画作在办公室中的应用,吸引企业客户。

内容创意

一般内容创意

  • 产品展示:详细介绍定制印刷画的制作过程、材料选择和成品效果,突出其高端和个性化特点。
  • 客户故事:分享客户的定制体验和成品展示,增强产品的真实感和可信度。
  • 艺术家合作:与知名艺术家合作,推出限量版作品,并通过网红进行宣传,提升产品的艺术价值。

创意内容创意

  • DIY视频:邀请网红亲自体验定制过程,制作DIY视频,展示从设计到成品的全过程,增强互动性和趣味性。
  • 家居改造:与家居装饰博主合作,进行家居改造项目,展示定制印刷画在不同家居风格中的应用效果。
  • 限时活动:推出限时定制活动或限量版作品,通过网红宣传,制造紧迫感和稀缺性,激发购买欲望。

通过以上分析和建议,可以帮助这家电商公司找到合适的网红进行推广,提升品牌知名度和销售额。

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Keshia J
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#4
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