Influencers aged 25-45, both genders, located in the UK, focusing on outdoor, adventure, or travel niches.

Product Positioning

The outdoor activity equipment rental market in the UK is characterized by a growing interest in adventure sports and outdoor experiences. To effectively position the brand, it is essential to highlight the convenience and accessibility of renting equipment compared to purchasing. Emphasizing sustainability and the opportunity to try various activities without a long-term commitment can attract environmentally conscious consumers and those new to outdoor activities. Fresh angles could include promoting seasonal packages, group discounts, or partnerships with local adventure guides to enhance the overall experience.

Target Customers

The ideal customer profile for outdoor activity equipment rental includes:

• Adventure Enthusiasts: Individuals aged 25-40 who regularly engage in outdoor activities such as hiking, kayaking, or mountain biking. They value quality equipment and are likely to rent for convenience during trips.

• Families: Parents looking for affordable ways to introduce their children to outdoor activities. They may rent equipment for family outings or vacations, seeking safe and reliable options.

• Tourists: Visitors to the UK who want to explore the outdoors but do not want to invest in equipment for a short stay. They are often looking for guided experiences that include equipment rental.

• Corporate Groups: Companies organizing team-building events or retreats that involve outdoor activities. They may require bulk rentals and additional services like transportation or guided tours.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Outdoor Adventure Influencers: These influencers have a dedicated following of outdoor enthusiasts. They can showcase the equipment in action, providing authentic reviews and experiences that resonate with their audience.

• Family Lifestyle Influencers: Influencers who focus on family activities can help promote the rental service to parents looking for fun and engaging outdoor experiences for their children.

• Travel Influencers: Collaborating with travel influencers can attract tourists interested in exploring the UK’s outdoor offerings. They can create content that highlights the ease of renting equipment while traveling.

• Fitness Influencers: Those who promote an active lifestyle can introduce the rental service to their followers, emphasizing the health benefits of outdoor activities and the convenience of renting gear.

Content Creation Ideas

To engage the target audience and promote the brand, consider the following content topics and ideas:

• "Top 10 Outdoor Activities to Try This Summer": A blog post or video featuring various activities that can be enjoyed with rented equipment, encouraging readers to explore new experiences.

• User-Generated Content Campaign: Encourage customers to share their outdoor adventures using rented equipment on social media, creating a sense of community and authenticity.

• "How to Choose the Right Equipment for Your Adventure": An informative guide that helps potential customers select the best gear for their needs, positioning the brand as a knowledgeable resource.

• Seasonal Challenges: Create a challenge that encourages followers to participate in different outdoor activities throughout the year, sharing their experiences and tagging the brand.

• Collaborative Events: Host events with local influencers or adventure guides, offering free rentals for participants in exchange for social media coverage and reviews.

These strategies can help build brand awareness, engage potential customers, and drive rentals through compelling content and influencer partnerships.