Outdoor and active influencers, into sports or outdoor activity
Influencers who are into outdoor activities and sports, aged 18-35, active on Instagram/YouTube/TikTok.
Research Insight & Analysis
The brand or product should be positioned as a leader in the outdoor and active lifestyle market. It should emphasize qualities such as durability, performance, and innovation, appealing to consumers who are passionate about sports and outdoor activities. Highlighting unique features or benefits that differentiate it from competitors can create a strong market presence. For new products, consider focusing on eco-friendliness or technological advancements to attract environmentally conscious or tech-savvy consumers.
The ideal customer profile includes individuals who are enthusiastic about outdoor activities and sports. They are likely to be adventurous, health-conscious, and value experiences over material possessions. Examples of target customers include:
- Young professionals who enjoy weekend hiking trips
- Families who participate in outdoor sports together
- Fitness enthusiasts who incorporate outdoor activities into their routines
- Eco-conscious consumers who prefer sustainable outdoor gear
Adventure Enthusiasts: Influencers who regularly engage in outdoor adventures such as hiking, camping, or rock climbing. They can showcase the product in action, appealing to thrill-seekers and nature lovers.
Fitness Influencers: Those who focus on outdoor workouts and sports. They can demonstrate how the product enhances performance or comfort during physical activities.
Family Lifestyle Influencers: Influencers who share family-friendly outdoor activities. They can highlight the product's suitability for all ages, appealing to families looking for quality outdoor gear.
Eco-Friendly Influencers: Influencers who promote sustainable living. They can emphasize the product's eco-friendly aspects, attracting environmentally conscious consumers.
Adventure Challenges: Create a series of challenges that encourage followers to use the product in various outdoor settings, sharing their experiences on social media.
Behind-the-Scenes: Share the story of how the product is made, focusing on its innovative features or sustainable practices.
User-Generated Content: Encourage customers to share their own photos and stories using the product, creating a community of brand advocates.
Collaborative Events: Partner with influencers to host outdoor events or workshops, providing hands-on experiences with the product.
Seasonal Campaigns: Develop content around seasonal activities, such as winter sports or summer hiking, to keep the brand relevant year-round.
Curated Influencer List - Searching
