MyInfluencer
Brief

"influencers who work with outdoor design, deck design, hardscaping, DIY yard work, located in the US or Canada, with a 15% engagement rate or more."

Influencers specializing in outdoor design, deck design, hardscaping, and DIY yard work, located in the US or Canada, with a 15% engagement rate or more.

Research Insight & Analysis

Product Positioning

The user's query suggests a focus on outdoor design, deck design, hardscaping, and DIY yard work. These areas are typically associated with home improvement and outdoor living enhancements. The product or service being promoted likely falls within the home and garden category, specifically targeting individuals looking to improve their outdoor spaces.

To position this product effectively in the market, it should be highlighted as a solution for enhancing outdoor living areas, providing aesthetic and functional improvements. Emphasizing quality, durability, and ease of use will resonate well with the target audience. Additionally, showcasing before-and-after transformations and customer testimonials can build trust and appeal.

Target Customers

The ideal customer profile for this product includes:

  • Homeowners: Individuals who own homes and are looking to improve their outdoor spaces.
  • DIY Enthusiasts: People who enjoy taking on home improvement projects themselves.
  • Gardeners and Outdoor Lovers: Those who spend a lot of time in their yards and gardens and are interested in making them more beautiful and functional.
  • Families: Households with children who want to create safe and enjoyable outdoor spaces.
  • Retirees: Older adults who have the time and resources to invest in their homes and gardens.

Illustrative Examples

  1. John and Mary: A couple in their 40s who recently bought a house and are looking to create a beautiful backyard for entertaining guests.
  2. Sarah: A DIY enthusiast in her 30s who loves taking on new projects and sharing her progress on social media.
  3. The Smith Family: A family with young children who want to build a safe and fun outdoor play area.
  4. Tom: A retiree who enjoys gardening and wants to create a serene outdoor space to relax in.

Potential Influencer Matches

Types of Influencers

  1. Home Improvement Influencers: These influencers focus on various aspects of home improvement, including outdoor spaces. They can showcase the product in use and provide tips and tutorials.
  2. DIY Influencers: Known for their hands-on approach, these influencers can create engaging content around DIY projects using the product.
  3. Gardening Influencers: These influencers have a dedicated following interested in gardening and outdoor living. They can highlight the product's benefits for creating beautiful garden spaces.
  4. Lifestyle Influencers: Influencers who focus on family and lifestyle content can demonstrate how the product enhances family life and outdoor activities.

Enriched Requirements

  • Location: Based in the US or Canada
  • Engagement Rate: 15% or more
  • Content Focus: Outdoor design, deck design, hardscaping, DIY yard work

Content Creation Ideas

General Ideas

  1. Before-and-After Transformations: Showcasing dramatic changes in outdoor spaces using the product.
  2. DIY Tutorials: Step-by-step guides on how to use the product for various projects.
  3. Customer Testimonials: Featuring satisfied customers and their experiences.
  4. Seasonal Projects: Ideas for using the product in different seasons (e.g., summer BBQ areas, winter-proofing decks).

Creative Ideas

  1. Virtual Garden Tours: Influencers can take their followers on a tour of their newly designed outdoor spaces, highlighting the product's role.
  2. Family Fun Days: Creating content around family activities in the newly improved outdoor space.
  3. Interactive Q&A Sessions: Live sessions where influencers answer questions about outdoor design and demonstrate the product.
  4. Collaborative Projects: Partnering with multiple influencers to work on a large-scale project, showcasing different uses of the product.

By leveraging these strategies, the product can effectively reach and engage the target audience, driving interest and sales.

Curated Influencer List - Searching

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