MyInfluencer
Brief

"influencers who work with outdoor design, deck design, hardscaping, DIY yard work. "

Outdoor design and DIY yard work

Research Insight & Analysis

Product Positioning

The user's query focuses on influencers who specialize in outdoor design, deck design, hardscaping, and DIY yard work. This suggests that the product or service being promoted is likely related to outdoor living spaces, landscaping, or home improvement. In the existing market, these products can be positioned as essential tools or services for homeowners looking to enhance their outdoor spaces. The brand can emphasize quality, durability, and aesthetic appeal to stand out from competitors. For new products, highlighting innovative features or eco-friendly materials could provide a fresh angle.

Target Customers

Based on the positioning, the ideal customer profile would include:

  • Homeowners: Individuals who own homes and are looking to improve their outdoor spaces.
  • DIY Enthusiasts: People who enjoy taking on home improvement projects themselves.
  • Gardeners and Landscapers: Both amateur and professional gardeners who are interested in enhancing their outdoor environments.
  • Design Enthusiasts: Individuals who have a keen interest in design and aesthetics, particularly in outdoor settings.

Illustrative Examples

  1. John and Mary: A couple in their 40s who recently bought a house with a large backyard. They are looking to create a beautiful outdoor space for family gatherings.
  2. Alex: A young professional who enjoys DIY projects and is planning to build a deck in his backyard.
  3. Sarah: A landscape designer who is always on the lookout for new products and ideas to recommend to her clients.

Potential Influencer Matches

Types of Influencers

  1. Home Improvement Influencers: These influencers focus on DIY projects, home renovations, and outdoor improvements. They can demonstrate how to use the product in various projects.
  2. Landscape Designers: Professionals who specialize in outdoor spaces and can provide expert advice and inspiration.
  3. Gardening Influencers: These influencers can showcase how the product can enhance garden aesthetics and functionality.
  4. Lifestyle Bloggers: Influencers who cover a wide range of topics, including home and garden, and can reach a broader audience.

How Each Type Reaches Target Customers

  • Home Improvement Influencers: They attract DIY enthusiasts and homeowners looking for practical advice and project ideas.
  • Landscape Designers: They appeal to both professional landscapers and homeowners seeking expert guidance.
  • Gardening Influencers: They engage with gardening enthusiasts who are interested in improving their outdoor spaces.
  • Lifestyle Bloggers: They have a diverse following and can introduce the product to a wider audience, including those who may not actively seek out home improvement content.

Content Creation Ideas

General Ideas

  1. Tutorial Videos: Step-by-step guides on how to use the product for various outdoor projects.
  2. Before and After Transformations: Showcasing the impact of the product on outdoor spaces.
  3. Expert Tips: Advice from landscape designers on how to incorporate the product into different designs.

Creative Ideas

  1. DIY Challenges: Influencers can host challenges where followers use the product to create their own outdoor projects.
  2. Seasonal Themes: Content focused on how the product can be used in different seasons, such as summer barbecues or winter garden prep.
  3. Interactive Q&A Sessions: Live sessions where influencers answer questions about outdoor design and demonstrate the product in real-time.

By collaborating with the right influencers and creating engaging content, the brand can effectively reach and resonate with its target audience.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Outdoor design and DIY yard work
Campaign Objectives
Looking for influencers who specialize in outdoor design, deck design, hardscaping, and DIY yard work. Ideal influencers should be active on Instagram, YouTube, and Pinterest, creating content such as tutorials, before-and-after transformations, and DIY project tips. The target audience includes homeowners and DIY enthusiasts interested in enhancing their outdoor spaces.
Influencer Persona
Influencers specializing in outdoor design, deck design, hardscaping, and DIY yard work. Active on Instagram, YouTube, and Pinterest. Content includes tutorials, transformations, and DIY tips.
Content Themes
#OutdoorDesign #DeckDesign #Hardscaping
#1
Designs by Donnie
Designs by Donnie
@designs.by.donnie
US
Templates, DIY Plans, HATS ⬇️
Followers
1.8M
Mega Influencer
Engagement Rate
0.2%
Last Post
1 month ago
95%Match Score
Fit for"Outdoor design and DIY yard work"
This influencer focuses on DIY projects and woodworking, which aligns well with the brand's emphasis on DIY yard work and outdoor design. Their content style is suitable for tutorials and project tips, making them a strong candidate for collaboration. Their significant following also enhances their potential impact on the campaign.
#2
Fix This Build That
Fix This Build That
@UCHYSw4XKO_q1GaChw5pxa-w
US
Woodworking & DIY Projects, Plans and Tools in easy understand detailed content. Let's build something awesome! 🔨 Get BUILD PLANS here: https://fixthisbuildthat.com/plans 💼 Business Inquiries: fixthisbuildthat@influint.co As an Amazon Associate I earn a commission from qualifying purchases
Followers
1.8M
Mega Influencer
Engagement Rate
0.2%
Last Post
1 month ago
90%Match Score
Fit for"Outdoor design and DIY yard work"
This influencer focuses on woodworking and DIY projects, which aligns well with the brand's emphasis on DIY yard work and outdoor design. Their content style is suitable for tutorials and project tips, making them a strong candidate for collaboration. Their significant following also enhances their potential impact on the campaign.
#3
Superior Hardscapes | JR Miller
Superior Hardscapes | JR Miller
@superior_hardscapes
United States
Designing & Building Outdoor Living Spaces to fit Your Lifestyle. Middlebury, Indiana
Followers
3.7K
Micro Influencer
Engagement Rate
1.9%
Last Post
1 month ago
90%Match Score
Fit for"Outdoor design and DIY yard work"
This influencer specializes in designing and building outdoor living spaces, which aligns perfectly with the brand's campaign goals. Their content likely includes practical tips and transformations, making them a strong fit for collaboration.
#4
hardscapementor
hardscapementor
@hardscapementor
US
I teach contractors how to design & build amazing outdoor living spaces! Link ⬇️
Followers
21.7K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Outdoor design and DIY yard work"
This influencer teaches contractors about outdoor living spaces, which directly aligns with the brand's focus on outdoor design and hardscaping. Their expertise and content style would likely resonate well with the target audience.
#5
Jake & Ethan Genie brothers 💚
Jake & Ethan Genie brothers 💚
@greengenielandscapes
United Kingdom
Luxury landscaping specialist Bristol #DESIGN #BUILD #ENJOY
Followers
1.1M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Outdoor design and DIY yard work"
This influencer specializes in luxury landscaping, which aligns with the brand's focus on outdoor design and hardscaping. Their content could include high-end transformations and design tips, making them a strong candidate for collaboration. Their large following also enhances their potential impact on the campaign.
#6
Raleigh Outdoor Design | Bryan Perry
Raleigh Outdoor Design | Bryan Perry
@constructivedesigngroup
United States
We design & build luxury outdoor living spaces that bring family & friends together. As Seen on HGTV’s “Love It or List It” Click the link below! 👇🏼
Followers
18.9K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Outdoor design and DIY yard work"
This influencer focuses on designing luxury outdoor living spaces, which aligns perfectly with the brand's campaign goals. Their content likely includes transformations and tips, making them a strong fit for collaboration.