The user's query focuses on influencers who specialize in outdoor design, deck design, hardscaping, and DIY yard work. This suggests that the product or service being promoted is likely related to outdoor living spaces, landscaping, or home improvement. In the existing market, these products can be positioned as essential tools or services for homeowners looking to enhance their outdoor spaces. The brand can emphasize quality, durability, and aesthetic appeal to stand out from competitors. For new products, highlighting innovative features or eco-friendly materials could provide a fresh angle.
Based on the positioning, the ideal customer profile would include:
By collaborating with the right influencers and creating engaging content, the brand can effectively reach and resonate with its target audience.
Extracted from Campaign Brief & Market Analysis