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Brief

"I want to promote my Amazon business in USA like haleem and Pakistani clothes"

I want to promote my Amazon business in USA like haleem and Pakistani clothes

Research Insight & Analysis

Product Positioning

The user wants to promote an Amazon business in the USA that sells haleem (a traditional Pakistani dish) and Pakistani clothes. These products can be positioned as authentic, high-quality, and culturally rich items that cater to both the Pakistani diaspora and those interested in exploring diverse cuisines and fashion.

Haleem

Haleem can be positioned as a unique, flavorful, and nutritious meal option. Emphasize its traditional preparation methods, rich taste, and health benefits. Highlight its cultural significance and the convenience of having an authentic Pakistani dish delivered to your doorstep.

Pakistani Clothes

Pakistani clothes can be positioned as elegant, stylish, and culturally significant attire. Emphasize the intricate designs, high-quality fabrics, and the blend of traditional and contemporary styles. Highlight the versatility of these clothes for various occasions, from casual wear to formal events.

Target Customers

Ideal Customer Profile

  1. Pakistani Diaspora: Individuals and families living in the USA who have a cultural connection to Pakistan and seek authentic Pakistani food and clothing.
  2. Food Enthusiasts: People interested in exploring diverse cuisines and trying new, authentic dishes.
  3. Fashion Enthusiasts: Individuals who appreciate unique, high-quality fashion and are interested in incorporating traditional elements into their wardrobe.
  4. Cultural Explorers: People who enjoy learning about and experiencing different cultures through food and fashion.

Illustrative Examples

  • A Pakistani family in the USA looking for authentic haleem to celebrate a cultural festival.
  • A food blogger who loves trying and reviewing international cuisines.
  • A fashion influencer who showcases traditional and contemporary fusion outfits.
  • An American couple interested in exploring Pakistani culture through its food and clothing.

Potential Influencer Matches

Food Influencers

  • Food Bloggers/Vloggers: Influencers who focus on international cuisines, cooking tutorials, and food reviews. They can create content around the preparation, taste, and cultural significance of haleem.
  • Health and Wellness Influencers: Those who promote nutritious and wholesome meals. They can highlight the health benefits of haleem and its ingredients.

Fashion Influencers

  • Fashion Bloggers/Vloggers: Influencers who focus on fashion trends, outfit ideas, and styling tips. They can showcase Pakistani clothes in various settings and provide styling tips.
  • Cultural Influencers: Those who explore and promote different cultures through fashion. They can emphasize the cultural significance and beauty of Pakistani attire.

Lifestyle Influencers

  • Lifestyle Bloggers/Vloggers: Influencers who cover a wide range of topics, including food, fashion, and culture. They can create comprehensive content that ties together the experience of enjoying haleem and wearing Pakistani clothes.

Content Creation Ideas

General Ideas

  • Recipe Videos: Step-by-step tutorials on how to prepare haleem at home.
  • Taste Tests: Influencers trying haleem for the first time and sharing their reactions.
  • Fashion Hauls: Influencers showcasing a collection of Pakistani clothes and discussing their features.
  • Cultural Stories: Content that delves into the cultural significance of haleem and Pakistani clothing.

Creative Ideas

  • Fusion Recipes: Creating fusion dishes that incorporate haleem with other cuisines.
  • Fashion Challenges: Influencers styling Pakistani clothes in different ways for various occasions.
  • Cultural Vlogs: Influencers documenting their experience of a Pakistani cultural event, featuring both haleem and traditional attire.
  • Collaborative Content: Partnering with other influencers to create joint content, such as a cooking session followed by a fashion show.

By leveraging these strategies, the user can effectively promote their Amazon business and reach a diverse audience interested in Pakistani food and fashion.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Pakistani cuisine and fashion promotion
Campaign Objectives
Promote your Amazon business in the USA by collaborating with influencers who focus on Pakistani cuisine and fashion. Ideal influencers should have a strong presence in the USA and cater to audiences interested in traditional Pakistani dishes like haleem and Pakistani clothing. Content should highlight the unique aspects and cultural significance of these products.
Influencer Persona
Influencers who specialize in Pakistani cuisine, traditional fashion, and cultural content. They should have a significant following in the USA and engage with audiences interested in Pakistani culture.
Content Themes
#PakistaniCuisine #PakistaniFashion #HaleemRecipe
#1
Saad Chandia
Saad Chandia
@UCf3HOqh_kS7O6Ex1ONGEkmg
PK
I Eat Food! πŸ”πŸ•πŸ–. Subscribe for cash prize. :)
Followers
17.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Promote your Amazon business in the USA by collaborating with influencers who focus on Pakistani cuisine and fashion. Ideal influencers should have a strong presence in the USA and cater to audiences interested in traditional Pakistani dishes like haleem and Pakistani clothing. Content should highlight the unique aspects and cultural significance of these products."
The influencer focuses on food and has a significant following. However, the lack of a clear presence in the USA reduces its fit for the brand's campaign.
#2
MICHELLE TRAN
MICHELLE TRAN
@xmichelletran
US
road to 40kπŸ’˜ fashion, beauty, food + lifestyle DALLAS xxmichelletran@gmail.com
Followers
34.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Promote your Amazon business in the USA by collaborating with influencers who focus on Pakistani cuisine and fashion. Ideal influencers should have a strong presence in the USA and cater to audiences interested in traditional Pakistani dishes like haleem and Pakistani clothing. Content should highlight the unique aspects and cultural significance of these products."
The influencer focuses on Pakistani cuisine and has a significant following. However, the lack of a clear presence in the USA reduces its fit for the brand's campaign.
#3
WaSalicious Food & Travel
WaSalicious Food & Travel
@wasalicious
AE
A Glimpse of the world's best places by Waleed and Saher Lets hit 50K
Followers
43.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Promote your Amazon business in the USA by collaborating with influencers who focus on Pakistani cuisine and fashion. Ideal influencers should have a strong presence in the USA and cater to audiences interested in traditional Pakistani dishes like haleem and Pakistani clothing. Content should highlight the unique aspects and cultural significance of these products."
The influencer focuses on Pakistani cuisine and has a significant following. However, the lack of a clear presence in the USA reduces its fit for the brand's campaign.
#4
Detroit Halal Eats
Detroit Halal Eats
@detroithalaleats
US
Metro Detroit + beyond ✈️ Original content creator SNAPCHAT πŸ‘» : Hananjayy
Followers
31.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Promote your Amazon business in the USA by collaborating with influencers who focus on Pakistani cuisine and fashion. Ideal influencers should have a strong presence in the USA and cater to audiences interested in traditional Pakistani dishes like haleem and Pakistani clothing. Content should highlight the unique aspects and cultural significance of these products."
The influencer focuses on Pakistani cuisine and has a decent following. However, the lack of a clear presence in the USA reduces its fit for the brand's campaign.
#5
Simple Pakistani Cuisine
Simple Pakistani Cuisine
@UCzkOXKlhV318BbZxYWSfhOA
PK
Assalam u Alaikum I am from Punjab Pakistan, brought a new, amazing channel SIMPLE PAKISTANI CUISINE. Here you will enjoy to see our Desi Cuisine 🍽️. Here I brought easy, simple and delicious Pakistani recipies. Just want your love & support, kindly subscribe my channel #SIMPLE PAKISTANI CUISINE. And don't forget to like and share my videos. Thanxx Simple Pakistani Cuisine #Simple_Pakistani_Cuisine Facebook: https://www.facebook.com/vlogger786/ Webpage: https://simplepakistanicuisine.blogspot.com/ Instagram: I'm on Instagram as @simplepakistanicuisine. https://www.instagram.com/invites/contact/?i=pth5jjs75dt3&utm_content=l09wk5d
Followers
4.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Promote your Amazon business in the USA by collaborating with influencers who focus on Pakistani cuisine and fashion. Ideal influencers should have a strong presence in the USA and cater to audiences interested in traditional Pakistani dishes like haleem and Pakistani clothing. Content should highlight the unique aspects and cultural significance of these products."
The influencer focuses on Pakistani cuisine and has a decent following. However, the lack of a clear presence in the USA reduces its fit for the brand's campaign.
#6
theg6guy
theg6guy
@theg6guy
GB
Im the 'G6 Guy' a Content Creator, Videographer/Photographer/Influencer πŸ€©πŸ™ŒπŸ”₯
Followers
4.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Promote your Amazon business in the USA by collaborating with influencers who focus on Pakistani cuisine and fashion. Ideal influencers should have a strong presence in the USA and cater to audiences interested in traditional Pakistani dishes like haleem and Pakistani clothing. Content should highlight the unique aspects and cultural significance of these products."
This influencer focuses on Pakistani cuisine and has a strong presence in London. However, the lack of a significant following in the USA reduces its fit for the brand's campaign.