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Brief

"https://www.instagram.com/mrsmommy_blog/"

Parenting and motherhood content

Research Insight & Analysis

Product Positioning

The product or service being promoted appears to be related to parenting, family life, or motherhood, given the Instagram handle "mrsmommy_blog." This brand can be positioned as a trusted source of advice, tips, and relatable content for mothers and families. The focus should be on authenticity, practical advice, and emotional connection with the audience.

Target Customers

The ideal customer profile includes:

  • Mothers and Expecting Mothers: Women who are currently pregnant or have young children.
  • Parents of Young Children: Both mothers and fathers who are looking for parenting tips, product recommendations, and family activities.
  • Family-Oriented Individuals: People who value family time and are interested in content related to family life, parenting, and child development.

Illustrative examples:

  • A first-time mother looking for advice care and parenting.
  • A father searching for fun and educational activities to do with his children.
  • A family-oriented individual interested in meal planning and family outings.

Potential Influencer Matches

  • Parenting Bloggers/Vloggers: Influencers who share their parenting journey, tips, and experiences. They can provide relatable content and build trust with the audience.
  • Family Lifestyle Influencers: Influencers who focus on family activities, travel, and home life. They can showcase how the product fits into a family’s daily routine.
  • Health and Wellness Influencers: Influencers who focus on the well-being of parents and children. They can highlight the benefits of the product in maintaining a healthy lifestyle.

Content Creation Ideas

  • Day-in-the-Life Videos: Influencers can create videos showing how they incorporate the product into their daily routines with their children.
  • Parenting Tips and Hacks: Short, engaging videos or posts that provide practical advice and tips for parents.
  • Product Reviews and Testimonials: Honest reviews and testimonials from influencers about their experience with the product.
  • Interactive Q&A Sessions: Live sessions where influencers answer questions from their followers about parenting and family life, while subtly promoting the product.
  • Collaborative Giveaways: Partner with influencers to host giveaways, encouraging followers to engage with the brand and the influencer’s content.

By leveraging these types of influencers and content ideas, the brand can effectively reach and engage its target audience, building trust and driving interest in the product.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Parenting and motherhood content
Campaign Objectives
Looking for influencers who are mothers, aged 25-40, to promote parenting and motherhood content on Instagram. Ideal influencers should create engaging content related to family life, parenting tips, and motherhood experiences.
Influencer Persona
Mothers aged 25-40, active on Instagram, creating content about parenting and motherhood.
Content Themes
#momlife #parenting #motherhood
#1
Moms Actually
Moms Actually
@UCXdbQT3S9K6L--alSf3t1Vg
US
Moms Actually is a motherhood community that helps women redefine motherhood for themselves and break away from the unhealthy expectations society has placed on women. Our community provides spaces for women to authentically relate to each other in a society that often prioritizes appearances over genuine experiences. We host a visual podcast that addresses the experiences of womanhood, sisterhood and motherhood through candid and transparent discussions We have discussed a range of topics, including marriage, dating, single motherhood, body image, miscarriage and child loss, blended families, the impact of social media, entrepreneurship, mental health and much more. New Episodes on Thursdays. Join our community on Instagram and Facebook. Have Questions? Interested in Sponsoring? Email heyma@momsactually.com — We provide our videos for entertainment purposes only. Moms Actually is not liable for any loss or damage caused by your reliance on anything contained in our videos.
Followers
15.2K
Micro Influencer
Engagement Rate
1.7%
Last Post
4 months ago
90%Match Score
Fit for"Parenting and motherhood content"
Moms Actually is a motherhood community that helps women redefine motherhood, aligning well with the brand's focus on parenting and motherhood content. The channel's content style is engaging and relatable, which matches the brand's desired tone. The influencer's target audience consists of mothers, making them a strong fit for the campaign.
#2
Olivia Owen
Olivia Owen
@UCvkioGegvwn5uudbDPNUt7Q
US
🌟 Welcome to Living with Liv! 🌟 Hey there! I'm Olivia, a proud mom of seven amazing kids, and I'm thrilled to have you join our family here on YouTube. This channel is all about the beautiful chaos of family life, parenting, and the incredible journey of raising seven amazing children. 👩‍👧‍👦💖 Our Family, Our Adventure: Join us as we share the joys, challenges, and heartwarming moments of our bustling household. From family vlogs and parenting tips to fun activities and adventures, we're here to inspire, support, and connect with all you wonderful parents out there. Your support means the world to us, and we can't wait to have you as part of our YouTube family. Olivia & the 'Living with Liv' crew 💕
Followers
471.0K
Macro Influencer
Engagement Rate
5.1%
Last Post
2 weeks ago
85%Match Score
Fit for"Parenting and motherhood content"
Living with Liv focuses on family life and parenting, which aligns with the brand's brief for promoting parenting and motherhood content. The channel's engaging and authentic content style resonates with the brand's desired messaging. As a mother of seven, Olivia's experiences can provide valuable insights for the target audience.
#3
The Castillo Family
The Castillo Family
@UCf9eSqALbiLRt8bSYBxQVWw
US
My name is Amirah Castillo, I am a Content Creator, Wife, Mom, Interior Designer and so much more. This channel focuses around me and my family; Jeff (Husband), and our four children Jhara, Zayd, Zara and Aminah. We are The Castillo Family 🏰 and we want to build a community of Parents who do the best for their children and ignore society’s unrealistic standards. Parents who do not judge one another but instead build each other up. Parents who realize mistakes happen and give themselves grace. Parents who celebrate their wins and strive for more. Parents who love to find humor in the chaos. If you are that kind of parent then SUBSCRIBE and let’s be friends! 😃
Followers
337.0K
Macro Influencer
Engagement Rate
0.1%
Last Post
2 weeks ago
85%Match Score
Fit for"Parenting and motherhood content"
This influencer is a mother who focuses on family life and building a supportive community for parents, which aligns well with the brand's target audience. The content emphasizes relatable parenting experiences and shared values, making it a good fit for the brand's messaging. The tone is friendly and inviting, which matches the desired style of the brand.
#4
TheOpms
TheOpms
@UCW_vRBewjlCyp93V5VU_EjQ
US
We are The OPMs. A family of 9 based in Allen, Texas.
Followers
805.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Parenting and motherhood content"
The OPMs are a family of 9, which directly aligns with the brand's focus on family life and parenting content. Their channel likely includes relatable content for mothers, making them a strong candidate for promoting parenting tips and family activities. Therefore, they are a good fit for the campaign.
#5
Holly Furtick
Holly Furtick
@UCQjr4qo9tgFtYOF9QXbTIQQ
US
Welcome to my channel! My husband, Steven Furtick, and I founded and pastor Elevation Church and it is one of the greatest joys of our lives. When I’m not doing church girl things, I’m usually driving around our three amazing kids, Elijah, Graham, & Abbey. And because I moonlight as a part-time Uber driver, I’ve learned how to cook easy meals that don’t just get me through, but can satisfy even the pickiest eater (Ahem - Abbey). I’ve also learned how to make my time driving and cooking enjoyable and that usually means breaking out an audio book. There is nothing quite like hearing a story about war torn France in the 1940’s while perfecting my chili recipe. This is a space where I can share what God is teaching me, new recipes, great books, or just good conversations with my really funny friends. If you’re looking to grow your faith, get some inspiration, and have a little bit of fun be sure to subscribe and click the notification bell so you don't miss a thing! ❤️ Holly
Followers
101.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Parenting and motherhood content"
This influencer is a mother who shares content about family life, parenting, and personal experiences, aligning well with the brand's focus on motherhood. Her content style is engaging and inspirational, which matches the desired tone of the brand. However, her primary focus on faith-based content may not fully resonate with the brand's specific parenting and motherhood themes.
#6
The Fluellen Fam
The Fluellen Fam
@UC8shfFhkDOoIBq1i6l0nQcA
US
Welcome to our family! ☺️💕 New Vlog every Saturday 8am pst 🥰
Followers
5.0M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Parenting and motherhood content"
This channel focuses on family vlogs, which aligns well with the brand's interest in parenting and motherhood experiences. However, without specific content related to parenting tips or product reviews, the fit is not as strong. Overall, they are a decent fit for the campaign.