MyInfluencer
Brief

"give me a big parenting guru that has a big community of mums from australia"

Parenting guru with Australian mums community

Research Insight & Analysis

Product Positioning

The user's query is focused on finding a parenting guru with a large community of mums from Australia. This suggests that the product or service being promoted is likely related to parenting, childcare, or family-oriented products. The brand can be positioned as a trusted resource for Australian mothers, offering solutions that cater to their specific needs and challenges. Emphasizing local relevance and community support will be key in this market.

Target Customers

The ideal customer profile would be Australian mothers who are actively seeking parenting advice, tips, and community support. These mothers are likely to be engaged in online communities, social media platforms, and parenting forums. They may have children of various ages, from infants to teenagers, and are looking for reliable information and products that can help them in their parenting journey.

Illustrative examples of target customers:

  • A first-time mother in her late 20s looking for advice on newborn care.
  • A working mother in her 30s seeking tips on balancing work and family life.
  • A stay-at-home mother in her 40s interested in educational activities for her children.

Potential Influencer Matches

Parenting Gurus

  • Australian Parenting Experts: Influencers who are recognized as experts in parenting within Australia. They often have a background in child psychology, education, or healthcare.
  • Mom Bloggers/Vloggers: Influencers who share their personal parenting experiences, tips, and product reviews. They often have a loyal following of mothers who trust their recommendations.
  • Family Lifestyle Influencers: Influencers who focus on family life, including activities, travel, and home organization. They appeal to mothers looking for holistic family-oriented content.

Specific Influencers

  • Maggie Dent: Known as the "queen of common sense," Maggie Dent is a well-respected parenting author and educator in Australia. She has a large following of Australian mothers.
  • Dr. Justin Coulson: A parenting expert and author who provides evidence-based advice on raising children. He has a significant presence in the Australian parenting community.
  • Jody Allen (Stay at Home Mum): Founder of the popular website "Stay at Home Mum," Jody Allen shares practical tips and advice for Australian mothers.

Content Creation Ideas

General Ideas

  • Parenting Tips and Advice: Create content that offers practical parenting tips, from newborn care to teenage challenges.
  • Product Reviews and Recommendations: Collaborate with influencers to review and recommend products that are useful for Australian mothers.
  • Community Stories: Share stories from the community, highlighting the experiences and challenges of Australian mothers.

Creative Ideas

  • Interactive Q&A Sessions: Host live Q&A sessions with parenting experts where mothers can ask questions and get real-time advice.
  • Day-in-the-Life Videos: Create videos that showcase a day in the life of an Australian mother, highlighting how your product or service fits into their daily routine.
  • Parenting Challenges: Launch a series of parenting challenges (e.g., meal planning, organizing playdates) and encourage mothers to participate and share their experiences on social media.

By leveraging the influence of well-known parenting gurus and creating engaging, relevant content, the brand can effectively reach and resonate with the target audience of Australian mothers.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Parenting guru with Australian mums community
Campaign Objectives
Looking for a female parenting guru with a large community of mothers from Australia. The influencer should be active on Instagram or Facebook and create content focused on parenting advice, tips, and community engagement.
Influencer Persona
Female parenting expert with a large following of Australian mothers, active on Instagram or Facebook.
Content Themes
#ParentingGuru #MumLife #AustralianMums
#1
Bronte Towns | HONEST MOTHERHOOD
Bronte Towns | HONEST MOTHERHOOD
@journeyofanhonestmum
Australia
๐Ÿซถ๐Ÿป Making Motherhood Less Lonely ๐Ÿ‡ฆ๐Ÿ‡บ Australian Twin & Singletons Mama ๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ 4 kids (3 kids 3 & under!) MGMT: elina@huume.com.au
Followers
259.0K
Macro Influencer
Engagement Rate
0.0%
Last Post
3 weeks ago
85%Match Score
Fit for"Looking for a female parenting guru with a large community of mothers from Australia. The influencer should be active on Instagram or Facebook and create content focused on parenting advice, tips, and community engagement."
This influencer has a large following of Australian mothers and focuses on parenting tips, making them a strong candidate for the brand's campaign. Their content style aligns well with the brand's desired messaging.
#2
Netflix Family
Netflix Family
@netflixfamily
United States
welcome to the family โœจ get our FREE magazine and sticker club straight to your mailbox. sign up๐Ÿ‘‡
Followers
2.0M
Mega Influencer
Engagement Rate
0.2%
Last Post
3 weeks ago
70%Match Score
Fit for"Looking for a female parenting guru with a large community of mothers from Australia. The influencer should be active on Instagram or Facebook and create content focused on parenting advice, tips, and community engagement."
This influencer has a massive following and engages with families, which aligns well with the brand's target audience. However, the content does not specifically focus on parenting advice or community engagement, which are key requirements for the campaign.
#3
KAYLA.
KAYLA.
@kaylaboyd_
Australia
Willow, Romi & Giaโ€™s mama + Baby B ๐Ÿฉต mgmt @ministryoftalent property development & interiors @desenogroup e: info@adoredbykaylaboyd.com
Followers
62.2K
Micro Influencer
Engagement Rate
0.7%
Last Post
1 month ago
65%Match Score
Fit for"Looking for a female parenting guru with a large community of mothers from Australia. The influencer should be active on Instagram or Facebook and create content focused on parenting advice, tips, and community engagement."
This influencer's content revolves around motherhood and family, which aligns well with the brand's focus on parenting. However, her following is moderate, and while she is based in Australia, the content may not fully meet the brand's engagement expectations.
#4
Myla Leinweber | Parenting Solutions
Myla Leinweber | Parenting Solutions
@joyful.parents
United States
Creative, playful, joyfulโœจ parenting tips Speciality: ๐ŸŒถ๏ธ spicy (strong willed/sensitive) Comment SPICY or check link โฌ‡๏ธ
Followers
184.7K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
65%Match Score
Fit for"Looking for a female parenting guru with a large community of mothers from Australia. The influencer should be active on Instagram or Facebook and create content focused on parenting advice, tips, and community engagement."
This influencer provides parenting tips and focuses on strong-willed children, which aligns well with the brand's content ideas. However, her location in the United States may limit her effectiveness in reaching the Australian audience that the brand is targeting.
#5
Galih Sulistyaningra
Galih Sulistyaningra
@galihtyanr
Indonesia
A mother & an aspiring educator | @bekalpendidik @lpdp_ri | MA Educational Planning @ucl Co-CEO & Co-Founder @smartickindonesia
Followers
224.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"Looking for a female parenting guru with a large community of mothers from Australia. The influencer should be active on Instagram or Facebook and create content focused on parenting advice, tips, and community engagement."
This influencer is a mother and educator, which aligns with the brand's focus on parenting. However, her content is more educational and less focused on community engagement or parenting tips, which may not fully meet the brand's needs.
#6
Kak Agung Tyo || Storyteller - Teacher
Kak Agung Tyo || Storyteller - Teacher
@kak_agung_tyo
Indonesia
๐Ÿ“ Tips Parenting ๐Ÿ“ Pemateri Kajian Anak ๐Ÿ“ Owner Edu Eksperimen ๐Ÿ“ Penulis Buku Anak & Guru
Followers
9.2K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"Looking for a female parenting guru with a large community of mothers from Australia. The influencer should be active on Instagram or Facebook and create content focused on parenting advice, tips, and community engagement."
This influencer specializes in parenting tips and has a clear focus on children, which aligns well with the brand's content ideas. However, her relatively small following may limit her impact in reaching a larger community of Australian mothers.