The user's query is focused on finding a parenting guru with a large community of mums from Australia. This suggests that the product or service being promoted is likely related to parenting, childcare, or family-oriented products. The brand can be positioned as a trusted resource for Australian mothers, offering solutions that cater to their specific needs and challenges. Emphasizing local relevance and community support will be key in this market.
The ideal customer profile would be Australian mothers who are actively seeking parenting advice, tips, and community support. These mothers are likely to be engaged in online communities, social media platforms, and parenting forums. They may have children of various ages, from infants to teenagers, and are looking for reliable information and products that can help them in their parenting journey.
Illustrative examples of target customers:
By leveraging the influence of well-known parenting gurus and creating engaging, relevant content, the brand can effectively reach and resonate with the target audience of Australian mothers.
Extracted from Campaign Brief & Market Analysis