MyInfluencer
Brief

"parenting moms kids"

Parenting tips for moms and kids

Research Insight & Analysis

Product Positioning

The product or service appears to be related to parenting, moms, and kids. This suggests a focus on family-oriented products or services, such as baby products, educational toys, parenting resources, or family activities. The brand can be positioned as a trusted ally for parents, offering solutions that make parenting easier, more enjoyable, and beneficial for children's development.

Target Customers

The ideal customer profile includes:

  • Moms with young children: These are mothers with children ranging from newborns to pre-teens who are looking for products and services that can help them in their parenting journey. -ing mothers: Pregnant women who are preparing for motherhood and are interested in products that can help them during pregnancy and after childbirth.
  • Family-oriented individuals: Parents who prioritize family activities and are looking for ways to engage their children in educational and fun activities.

Illustrative examples:

  • A first-time mom looking for reliable baby products.
  • A working mother seeking educational toys that can keep her children engaged while she works.
  • An expecting mother researching the best products to prepare for her baby's arrival.

Potential Influencer Matches

  • Parenting Bloggers/Vloggers: Influencers who share their parenting experiences, tips, and product reviews. They can provide authentic and relatable content that resonates with the target audience.
  • Mommy Instagrammers: Influencers who post about their daily lives as mothers, including product recommendations and family activities. Their visual content can attract and engage followers.
  • Family YouTubers: Families who create content around their daily lives, family activities, and parenting challenges. They can showcase the product in real-life scenarios.
  • Educational Influencers: Experts in child development and education who can endorse products that promote learning and development in children.

Content Creation Ideas

  • Product Reviews and Demonstrations: Influencers can create detailed reviews and demonstrations of the product, highlighting its benefits and how it fits into their parenting routine.
  • Day-in-the-Life Videos: Influencers can incorporate the product into their daily routines, showing how it helps them manage parenting tasks.
  • Parenting Tips and Hacks: Content that provides valuable parenting tips and hacks, with the product featured as a helpful tool.
  • Interactive Challenges: Influencers can create fun and engaging challenges that involve the product, encouraging their followers to participate and share their experiences.
  • Collaborative Giveaways: Partner with influencers to host giveaways, increasing product visibility and engagement with the target audience.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target customers, building trust and driving product adoption.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Parenting tips for moms and kids
Campaign Objectives
Looking for female influencers aged 25-45 who are mothers and active on Instagram, YouTube, and Facebook. They should create content about parenting tips, product reviews, family activities, and personal motherhood stories. The product/service being promoted is related to parenting and children.
Influencer Persona
Female influencers aged 25-45, mothers, active on Instagram, YouTube, and Facebook, sharing content about parenting, family life, and child-related activities.
Content Themes
#parenting #moms #kids
#1
Krystiana
Krystiana
@krystianatiana
United States
❀ Welcome to the family ♡ Wifey to RD ⋒ Mama X 5
Followers
4.2M
Mega Influencer
Engagement Rate
0.8%
Last Post
1 week ago
90%Match Score
Fit for"Looking for female influencers aged 25-45 who are mothers and active on Instagram, YouTube, and Facebook. They should create content about parenting tips, product reviews, family activities, and personal motherhood stories. The product/service being promoted is related to parenting and children."
This influencer's content focuses on family life and motherhood, which aligns well with the brand's target audience. Their engagement metrics are strong, indicating potential for impactful collaboration. Overall, they are a strong fit for the campaign.
#2
Lindsey Gurk
Lindsey Gurk
@lindseygurk
United States
😁Skits + Songs + Style 👨‍👩‍👧‍👦Motherhood Moments 🦩Owner/Founder @gypbshop 💌 teamlindsey@itgirlagency.com
Followers
1.7M
Mega Influencer
Engagement Rate
5.3%
Last Post
2 weeks ago
85%Match Score
Fit for"Looking for female influencers aged 25-45 who are mothers and active on Instagram, YouTube, and Facebook. They should create content about parenting tips, product reviews, family activities, and personal motherhood stories. The product/service being promoted is related to parenting and children."
This influencer shares content about motherhood and family moments, which aligns well with the brand's parenting focus. Their engagement rate is high, indicating a strong connection with their audience, making them a suitable candidate for collaboration. They are a good fit for the brand's campaign.
#3
Witney Carson McAllister
Witney Carson McAllister
@witneycarson
United States
✨ Emmy nominee 🏆 Prof. dancer & winner on DWTS 🫶🏼 Mama to Leo & Jet ❤️‍🔥 Wife to @carson.mcallister 💌 witneycarson@thedigitaldept.com
Followers
1.8M
Mega Influencer
Engagement Rate
1.8%
Last Post
3 weeks ago
85%Match Score
Fit for"Looking for female influencers aged 25-45 who are mothers and active on Instagram, YouTube, and Facebook. They should create content about parenting tips, product reviews, family activities, and personal motherhood stories. The product/service being promoted is related to parenting and children."
This influencer has a strong following and engages in family-related content, which aligns with the brand's focus on parenting. Their content style and tone resonate with the brand's desired messaging, making them a good candidate for collaboration. Overall, they are a strong fit for the campaign.
#4
The Mum Crew
The Mum Crew
@themumcrew
United States
🩵 The #1 community for mamas. Here to bring joy & laughter to the daily ups & downs of motherhood. 🩵Creator of the CREWCUP 👇🏼NEW SPILL PROOF LIDS!👇🏼
Followers
1.1M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Looking for female influencers aged 25-45 who are mothers and active on Instagram, YouTube, and Facebook. They should create content about parenting tips, product reviews, family activities, and personal motherhood stories. The product/service being promoted is related to parenting and children."
This influencer has a large following and creates content focused on motherhood, which aligns well with the brand's requirements. Their community-oriented approach and engagement with parenting topics make them a strong candidate for collaboration. They are likely to authentically integrate the brand's products into their content.
#5
Silence Is Golden 🤐✨
Silence Is Golden 🤐✨
@kiwi_la_negra
United States
🇳🇬Naija Wife❤️ 👋🏽DM-Tags/Removals 𝐵𝒾𝓁𝒾𝓃𝑔𝓊𝒶𝓁🍃| 𝑔ℴ𝒹𝓈𝑔ℴ𝓉𝓂ℯ♡+🪬|𝐸𝓂𝓅𝓇𝑒𝓈𝓈🧘🏽‍♀️ Let’s Connect👇🏾
Followers
19.9K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Looking for female influencers aged 25-45 who are mothers and active on Instagram, YouTube, and Facebook. They should create content about parenting tips, product reviews, family activities, and personal motherhood stories. The product/service being promoted is related to parenting and children."
This influencer shares relatable content about family life, which aligns with the brand's focus on parenting. Their engagement rate is high, indicating a strong connection with their audience, which could enhance the effectiveness of a collaboration. They are a good fit for the brand's requirements.
#6
Kimberly Shepherd
Kimberly Shepherd
@theslightlycrunchymama
United States
▫️Relatable and helpful mom content ▫️Probably haven’t showered in 3 days ▫️Cleaning schedule for burned out moms, and more👇
Followers
2.5K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Looking for female influencers aged 25-45 who are mothers and active on Instagram, YouTube, and Facebook. They should create content about parenting tips, product reviews, family activities, and personal motherhood stories. The product/service being promoted is related to parenting and children."
This influencer shares relatable mom content and focuses on the challenges of motherhood, which aligns well with the brand's requirements. Their engagement rate is high, indicating a strong connection with their audience, making them a suitable candidate for collaboration. They are a good fit for the brand's campaign.