Moms, parents, dieticians, nutritionists, parenting experts, educators; public profiles; 1000+ followers; 20+ posts; located in Singapore or Malaysia.

Product Positioning

To effectively position your brand, product, or service in the market, it is essential to highlight the unique benefits that resonate with your target audience of parents, dieticians, nutritionists, and educators. Emphasizing aspects such as health, wellness, convenience, and educational value can create a strong appeal. For new products, consider leveraging trends in parenting, nutrition, and education to establish a connection with your audience. Fresh angles could include promoting sustainable practices, local sourcing, or innovative solutions that simplify parenting or enhance family well-being.

Target Customers

The ideal customer profile for your campaign includes:

• Parents: Individuals who are actively engaged in their children's upbringing and are seeking resources or products that support their parenting journey.

• Dieticians/Nutritionists: Professionals who prioritize healthy eating and nutrition, often influencing their audience's dietary choices.

• Educators: Teachers or child development experts who are interested in products that enhance learning and development for children.

Illustrative examples of target customers:

• A working mom in Singapore looking for quick, healthy meal solutions for her family.

• A nutritionist in Malaysia who shares tips on balanced diets for children and is interested in promoting healthy snacks.

• An educator who focuses on early childhood development and seeks resources that support learning at home.

Potential Influencer Matches

To effectively reach your target customers, consider collaborating with the following types of influencers:

• Parenting Influencers: These individuals share their parenting experiences and tips, making them relatable to your target audience. They can create authentic content that showcases how your product fits into daily family life.

• Health and Nutrition Influencers: Dieticians and nutritionists can provide expert insights into the health benefits of your product, appealing to health-conscious parents.

• Educational Influencers: Educators can highlight the educational value of your product, demonstrating how it supports children's learning and development.

• Local Influencers: Focus on influencers based in Singapore and Malaysia to ensure that your campaign resonates with the local culture and preferences.

Content Creation Ideas

To engage your audience and promote your product effectively, consider the following content topics and ideas:

• Healthy Family Recipes: Share easy-to-make recipes that incorporate your product, appealing to busy parents looking for nutritious meal options.

• Parenting Tips and Hacks: Create content that offers practical advice for parents, integrating your product as a solution to common challenges.

• Nutrition Myths Debunked: Collaborate with nutritionists to create informative posts that address common misconceptions about children's diets.

• Educational Activities: Provide ideas for fun and educational activities that parents can do with their children, showcasing how your product can enhance these experiences.

• Local Parenting Stories: Feature stories from local parents or educators about their experiences, creating a sense of community and connection around your brand.

By focusing on these strategies, you can effectively engage your target audience and maximize the impact of your influencer marketing campaign.