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Brief

"USA influencers on instagram or tiktok with more than 50K followers but under 200K. Their audience has to be mostly from the USA. that talk about pasta lover, pasta recipes"

USA influencers on instagram or tiktok with more than 50K followers but under 200K. Their audience has to be mostly from the USA. that talk about pasta lover, pasta recipes

Research Insight & Analysis

Product Positioning

The user's query focuses on finding influencers who talk about pasta lovers and pasta recipes. This suggests that the product or service being promoted is likely related to pasta, such as a pasta brand, pasta-making equipment, or a pasta recipe book. In the existing market, this product can be positioned as a premium or unique offering for pasta enthusiasts. Emphasizing quality ingredients, authentic recipes, or innovative pasta-making techniques can help differentiate the product from competitors.

Target Customers

The ideal customer profile for this product would be:

  • Pasta Enthusiasts: Individuals who have a passion for cooking and eating pasta. They are likely to be foodies who enjoy experimenting with new recipes and ingredients.
  • Home Cooks: People who enjoy cooking at home and are always on the lookout for new and exciting recipes to try.
  • Health-Conscious Consumers: Those who are interested in healthier pasta options, such as whole grain or gluten-free pasta.
  • Food Bloggers and Influencers: Individuals who create content around food and recipes and have a following that trusts their recommendations.

Illustrative examples:

  • A 30-year-old woman who loves cooking Italian cuisine and frequently shares her culinary creations on Instagram.
  • A 25-year-old man who follows a gluten-free diet and is always searching for new gluten-free pasta recipes.
  • A 40-year-old mother who enjoys cooking for her family and is interested in quick and easy pasta recipes.

Potential Influencer Matches

Based on the user's requirements, the ideal influencers would be those with 50K to 200K followers on Instagram or TikTok, with a predominantly USA-based audience. These influencers should focus on pasta lovers and pasta recipes. Here are some types of influencers that would be suitable:

  • Food Bloggers: Influencers who specialize in creating and sharing recipes, particularly those who have a focus on pasta dishes. They can create engaging content around the product, such as recipe tutorials, cooking tips, and taste tests.
  • Health and Wellness Influencers: Those who promote healthy eating habits and could highlight healthier pasta options or recipes.
  • Lifestyle Influencers: Influencers who share various aspects of their daily lives, including cooking and meal preparation. They can integrate the product into their everyday content, making it relatable to their audience.

Content Creation Ideas

To effectively promote the product, here are some content ideas that align with the brand and have the potential to go viral:

  • Recipe Tutorials: Step-by-step videos or posts showing how to make delicious pasta dishes using the product. These can be shared on Instagram Stories, IGTV, or TikTok.
  • Cooking Challenges: Influencers can create challenges where they make unique pasta recipes and encourage their followers to participate and share their creations.
  • Behind-the-Scenes: Content that shows the process of making the pasta, from selecting ingredients to the final product. This can help build a connection with the audience by showcasing the quality and authenticity of the product.
  • User-Generated Content: Encourage followers to share their own pasta recipes and creations using a specific hashtag. This can create a sense of community and increase engagement.
  • Collaborations: Partner with other influencers or brands to create collaborative content, such as joint cooking sessions or recipe swaps.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and sales for the product.

Curated Influencer List
#1
Jamie
Jamie
@dishingouthealth
US
Feel-good food. All recipes through this link👇🏻
Followers
128.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Seeking Instagram or TikTok influencers with 50K-200K followers, primarily USA-based audience, who focus on pasta recipes and pasta lovers."
This influencer focuses on feel-good food and has a significant following on TikTok. They are based in the USA, making them a good fit for the brand.
#2
Magda | Good Food Discoveries
Magda | Good Food Discoveries
@goodfooddiscoveries
GB
only good food here ✌️ contact@team2mgmt.com RECIPES ⬇️
Followers
204.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Instagram or TikTok influencers with 50K-200K followers, primarily USA-based audience, who focus on pasta recipes and pasta lovers."
This influencer focuses on good food and has a significant following on TikTok. They are based in the UK, not the USA.
#3
Vivek | ਵਿਵੇਕ
Vivek | ਵਿਵੇਕ
@vivekksharmaaa
CA
Ottawa 📍 Punjabi ॐ 🇮🇳🇨🇦 ✉️: vivekksharmaa21@gmail.com
Followers
200.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Seeking Instagram or TikTok influencers with 50K-200K followers, primarily USA-based audience, who focus on pasta recipes and pasta lovers."
This influencer has a significant following on TikTok, but they are based in Canada, not the USA.
#4
Healthy | Vegan | Recipes
Healthy | Vegan | Recipes
@easy.vegan.recipe
Belgium
🥗| Healthy & Tasty Vegan Recipes 🌱| Eat Well, Sleep Well, Live Well 🙏| Follow Us For Daily Posts! 👇🏻| Ebooks & Meal Plan
Followers
71.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Seeking Instagram or TikTok influencers with 50K-200K followers, primarily USA-based audience, who focus on pasta recipes and pasta lovers."
This influencer focuses on vegan recipes and has a significant following on Instagram, but they are based in Belgium, not the USA.
#5
@mirayinlezetlidunyasi
Turkey
🌹بِسْــــــــــــــــــمِ اﷲِالرَّحْمَنِ اارَّحِيم🌹 Girişimci harika tarifler için takip et Reklam & işbirliği için Dm
Followers
42.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

35%Match Score
Fit for"Seeking Instagram or TikTok influencers with 50K-200K followers, primarily USA-based audience, who focus on pasta recipes and pasta lovers."
This influencer focuses on cooking recipes, but they are based in Turkey, not the USA.
#6
Mami y luna
Mami y luna
@UCbPAfZJqv1xjDiFE3WRGdjg
La vida de una madre primeriza , siguenos en esta aventura llamada vida :) me gusta cocinar.
Followers
444
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Seeking Instagram or TikTok influencers with 50K-200K followers, primarily USA-based audience, who focus on pasta recipes and pasta lovers."
This influencer focuses on cooking, but their follower count is too low, and their primary platform is YouTube.