The user's query does not specify a particular product or service. However, it does mention performance marketing, which typically involves strategies aimed at driving measurable actions such as clicks, leads, or sales. In this context, the brand or service can be positioned as a solution that enhances marketing efficiency and effectiveness. The focus should be on demonstrating how the product or service can help businesses achieve better ROI through targeted and data-driven marketing efforts.
Given the focus on performance marketing, the ideal customer profile would likely include:
Illustrative examples:
The user specified LinkedIn as the platform for finding influencers. Therefore, the ideal influencers would be those who have a strong presence on LinkedIn and are recognized for their expertise in marketing. Here are some types of influencers that would be suitable:
To align with the brand and have the potential to go viral, consider the following content topics and ideas:
By leveraging these content ideas and collaborating with the right influencers, the marketing campaign can effectively reach and engage the target audience on LinkedIn.
Extracted from Campaign Brief & Market Analysis