Male or female, aged 18-35, located in Haripur, with a focus on beauty, fashion, or lifestyle content on Instagram and TikTok.

Product Positioning

The query indicates a perfume business located in Haripur. Perfumes are typically positioned as luxury or lifestyle products, often associated with personal identity, elegance, and sophistication. In the existing market, the brand can be positioned as a premium local perfume brand that offers unique, high-quality fragrances. Emphasizing the local origin and unique scent profiles can help differentiate the brand from mass-market competitors.

Target Customers

The ideal customer profile for a perfume business in Haripur would likely include:

• Young Adults (18-35 years old): This demographic is often more experimental with fragrances and is active on social media.
• Middle to Upper-Class Individuals: Those who can afford premium products and are interested in luxury items.
• Fashion Enthusiasts: Individuals who follow fashion trends and consider perfume an essential part of their personal style.
• Local Residents: People living in or around Haripur who prefer supporting local businesses.

Illustrative examples:

• A 25-year-old female fashion blogger from Haripur who loves to share her daily outfits and beauty routines.
• A 30-year-old male professional who is interested in grooming and personal care products.
• A 22-year-old university student who enjoys discovering and promoting local brands.

Potential Influencer Matches

Local Fashion and Beauty Influencers

These influencers can create content around how the perfume complements their style and daily routines. They can reach young adults and fashion enthusiasts effectively.

Lifestyle Bloggers

Influencers who focus on lifestyle content can highlight the perfume as part of their daily life, emphasizing its quality and unique scent. This can appeal to middle to upper-class individuals.

Micro-Influencers

Local micro-influencers with a smaller but highly engaged following can create a sense of community and trust. They can be particularly effective in promoting the local aspect of the brand.

Social Media Platforms

• Instagram: Ideal for visual content and reaching fashion and beauty enthusiasts.
• YouTube: Great for in-depth reviews and lifestyle content.
• TikTok: Perfect for short, engaging videos that can go viral.

Content Creation Ideas

General Ideas

• Unboxing and First Impressions: Influencers can share their initial thoughts and reactions to the perfume.
• Daily Routine Integration: Show how the perfume fits into their daily grooming or fashion routine.
• Scent Descriptions: Detailed descriptions and personal stories related to the scent can make the content more relatable.

Creative Ideas

• Scent Memory Stories: Influencers can share personal stories or memories that the perfume evokes, creating an emotional connection.
• Perfume Layering Tips: Tips on how to layer the perfume with other scents to create a unique fragrance.
• Behind-the-Scenes: A look at the creation process of the perfume, emphasizing its local origin and craftsmanship.

By leveraging these strategies, the perfume business in Haripur can effectively reach its target audience and create a strong brand presence in the market.