Micro or mini influencers in the beauty, DIY, or fragrance niche with high engagement rates.

Product Positioning

You are planning to write an ebook on making perfume. This product can be positioned as a niche, DIY (Do-It-Yourself) guide for individuals interested in creating their own unique scents. The ebook can appeal to hobbyists, small business owners, and anyone interested in the art and science of perfumery. Emphasize the uniqueness, creativity, and personalization aspects of making one's own perfume.

Target Customers

Ideal Customer Profile

1. DIY Enthusiasts: Individuals who enjoy crafting and creating their own products.
2. Small Business Owners: Entrepreneurs looking to start their own perfume line.
3. Perfume Aficionados: People with a keen interest in perfumes and scents.
4. Eco-conscious Consumers: Individuals interested in natural and sustainable products.

Illustrative Examples

• A 30-year-old woman who enjoys DIY projects and is looking for a new hobby.
• A 25-year-old entrepreneur wanting to start a small, eco-friendly perfume business.
• A 40-year-old man who has a passion for unique and personalized scents.

Potential Influencer Matches

Types of Influencers

1. DIY and Craft Influencers: These influencers create content around DIY projects, crafts, and homemade products. They can demonstrate the process of making perfume and share their experiences with their audience.
2. Beauty and Lifestyle Influencers: Influencers who focus on beauty, skincare, and lifestyle can introduce the ebook to their followers who are interested in new beauty trends and products.
3. Eco-friendly and Sustainable Living Influencers: These influencers promote sustainable and eco-friendly products. They can highlight the natural and sustainable aspects of making your own perfume.

Influencer Requirements

• Micro or Mini Influencers: Influencers with a smaller but highly engaged audience. Typically, micro-influencers have between 10,000 to 50,000 followers, while mini-influencers have between 1,000 to 10,000 followers.
• High Engagement Rate: Look for influencers with high engagement rates (likes, comments, shares) to ensure that their audience is actively interested in their content.

Content Creation Ideas

General Ideas

1. Tutorial Videos: Step-by-step videos on how to make different types of perfumes.
2. Behind-the-Scenes: Show the process of writing the ebook and creating the perfume recipes.
3. Customer Testimonials: Share stories and reviews from people who have used the ebook to create their own perfumes.

Creative Ideas

1. Perfume Challenges: Collaborate with influencers to create unique perfume blends and challenge their followers to do the same.
2. Scent Stories: Have influencers create a story or memory associated with a particular scent they made using the ebook.
3. Eco-friendly Tips: Share tips on sourcing sustainable ingredients and packaging for homemade perfumes.

By targeting the right influencers and creating engaging content, you can effectively promote your ebook on making perfume to a highly interested and engaged audience.