The user's query mentions three types of products: Pharma Product, Healthcare Product, and Ayurvedic Product. These products can be positioned in the market as follows:
Pharma Product: Typically, these products are positioned based on their efficacy, safety, and regulatory approvals. They are often marketed towards individuals with specific health conditions or those seeking preventive care.
Healthcare Product: These products can range from supplements to medical devices and are generally positioned around improving overall health and wellness. They appeal to a broad audience interested in maintaining or enhancing their health.
Ayurvedic Product: These products are positioned based on their natural ingredients and traditional healing practices. They appeal to consumers looking for holistic and natural health solutions.
Based on the positioning, the ideal customer profiles for each product type are:
Pharma Product:
Healthcare Product:
Ayurvedic Product:
By leveraging these strategies, the brand can effectively reach and engage its target audience through relevant and impactful influencer collaborations.
Extracted from Campaign Brief & Market Analysis