Influencers who create interesting content in any field, showcasing photography lighting products.

Product Positioning

The photography lighting brand is introducing two new products: table tripod lights and blade tubelights. These products can be positioned as essential tools for both amateur and professional photographers, videographers, and content creators who require versatile and high-quality lighting solutions. The table tripod lights can be marketed as compact and portable options for desktop setups, ideal for vloggers, streamers, and remote workers. The blade tubelights can be highlighted for their innovative design and ability to create dynamic lighting effects, appealing to filmmakers and creative professionals.

Target Customers

The ideal customer profile includes:

• Amateur and Professional Photographers: Individuals who need reliable lighting for various photography settings.
• Content Creators and Influencers: People who produce video content for platforms like YouTube, Instagram, and TikTok, requiring effective lighting solutions.
• Remote Workers and Streamers: Users who need to enhance their video call or streaming quality with better lighting.
• Filmmakers and Videographers: Professionals looking for creative lighting options to enhance their projects.

Potential Influencer Matches

• Photography Influencers: These influencers can demonstrate the product's effectiveness in different photography scenarios, reaching both amateur and professional photographers.
• Tech Reviewers: Influencers who focus on reviewing gadgets and tech products can provide in-depth analysis and reach a tech-savvy audience.
• Lifestyle and Vlog Influencers: These influencers can showcase the product in everyday use, appealing to content creators and remote workers.
• Creative Professionals: Influencers in the filmmaking and creative industry can highlight the unique features of the blade tubelights, attracting other professionals in the field.

Content Creation Ideas

• Tutorial Videos: Create content that demonstrates how to set up and use the table tripod lights and blade tubelights in various scenarios.
• Before and After Comparisons: Show the difference in content quality with and without the lighting products.
• Creative Challenges: Encourage influencers to create unique content using the products, such as a short film or a themed photoshoot.
• User-Generated Content Campaigns: Invite customers to share their own creative uses of the products on social media, using a specific hashtag.

These strategies can help effectively promote the new products and engage with the target audience.