Pickleball players, coaches, or enthusiasts based in Syracuse, New York, who create content on Instagram, TikTok, or YouTube.

Product Positioning

The query is focused on finding a pickleball influencer in Syracuse, New York. Pickleball is a rapidly growing sport that combines elements of tennis, badminton, and ping-pong. The product positioning should emphasize the fun, social, and health benefits of playing pickleball. Given the regional focus on Syracuse, New York, the campaign can highlight local pickleball courts, community events, and regional tournaments to create a sense of local pride and community engagement.

Target Customers

The ideal customer profile for this campaign would include:

• Age Group: Primarily adults aged 30-60, but also younger adults and teenagers who are interested in new sports and activities.
• Interests: Sports, fitness, social activities, and community events.
• Location: Residents of Syracuse, New York, and surrounding areas.
• Lifestyle: Active individuals who enjoy outdoor activities and are looking for new ways to stay fit and socialize.

Illustrative examples:

1. Middle-aged professionals who are looking for a fun way to stay active and meet new people.
2. Young adults who are interested in trying new sports and activities.
3. Retirees who want to maintain their health and enjoy social activities.

Potential Influencer Matches

Local Sports Enthusiasts

Influencers who are known for their involvement in local sports and fitness communities. They can reach the target audience by showcasing their pickleball skills, sharing tips, and promoting local pickleball events.

Health and Wellness Influencers

Influencers who focus on health, wellness, and fitness. They can highlight the physical benefits of playing pickleball and encourage their followers to try the sport.

Community Leaders

Local community leaders or influencers who are well-connected within Syracuse. They can promote pickleball as a community-building activity and encourage participation in local events.

Content Creation Ideas

General Ideas

1. Tutorial Videos: Influencers can create videos demonstrating how to play pickleball, including basic rules and techniques.
2. Event Coverage: Influencers can attend and cover local pickleball tournaments and events, sharing live updates and engaging with their followers.
3. Health Benefits: Posts and videos discussing the health benefits of playing pickleball, including cardiovascular fitness, coordination, and social interaction.

Creative Ideas

1. Challenge Series: Influencers can start a pickleball challenge series, encouraging their followers to participate and share their own videos.
2. Collaborations: Partner with local businesses to create pickleball-themed events or promotions, such as "Pickleball and Brunch" or "Pickleball Night Out."
3. Behind-the-Scenes: Share behind-the-scenes content of influencers practicing, preparing for games, or interacting with the local pickleball community.

By leveraging these strategies, the campaign can effectively reach and engage the target audience in Syracuse, New York, and promote the growth of pickleball in the region.