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Brief

"We are Bodymod, a niche brand that sells piercing jewelry online all over Europe."

We are Bodymod, a niche brand that sells piercing jewelry online all over Europe.

Research Insight & Analysis

Bodymod is a niche brand specializing in piercing jewelry, catering to a specific market segment interested in body modifications and unique fashion statements. The brand can be positioned as a go-to destination for high-quality, stylish, and diverse piercing jewelry options. Emphasizing the European market, Bodymod can highlight its wide range of products, from classic designs to trendy and avant-garde pieces, appealing to both seasoned piercing enthusiasts and newcomers.

Target Customers

The ideal customer profile for Bodymod includes:

  • Young Adults (18-35 years old): Individuals in this age group are more likely to experiment with body modifications and are active on social media platforms.
  • Fashion Enthusiasts: People who follow fashion trends and are interested in unique accessories to complement their style.
  • Body Modification Community: Individuals who are part of the body modification subculture and seek high-quality, safe, and stylish jewelry.
  • European Market: Customers located in Europe, given the brand's operational focus on this region.

Illustrative examples:

  • A 25-year-old fashion blogger from Berlin who loves showcasing unique accessories.
  • A 30-year-old tattoo artist from Paris who frequently changes their piercing jewelry.
  • A 22-year-old university student from Madrid who follows the latest trends in body modifications.

Potential Influencer Matches

Fashion Influencers

Fashion influencers who focus on edgy, alternative, or streetwear styles can effectively promote Bodymod's products. They can showcase how piercing jewelry complements various outfits and fashion trends.

Body Modification Enthusiasts

Influencers who are part of the body modification community, such as tattoo artists or piercing specialists, can provide authentic endorsements. Their followers trust their expertise and recommendations on safe and stylish piercing jewelry.

Lifestyle Bloggers

Lifestyle bloggers who cover topics like personal style, beauty, and self-expression can introduce Bodymod to a broader audience. They can create content around the versatility and aesthetic appeal of the jewelry.

Social Media Platforms

  • Instagram: Ideal for visual content showcasing the jewelry in various styles and settings.
  • YouTube: Great for detailed reviews, unboxings, and tutorials on how to style piercing jewelry.
  • TikTok: Perfect for short, engaging videos that can go viral, such as transformation videos or styling tips.

Content Creation Ideas

General Ideas

  • Product Showcases: High-quality images and videos of the jewelry being worn in different styles.
  • Customer Testimonials: Featuring satisfied customers sharing their experiences with Bodymod products.
  • Behind-the-Scenes: Insights into the design and manufacturing process of the jewelry.

Creative Ideas

  • Transformation Videos: Before-and-after videos showing how Bodymod jewelry can transform a look.
  • Styling Challenges: Influencers creating multiple looks using the same piece of jewelry.
  • Interactive Q&A Sessions: Live sessions where influencers answer questions about piercing care and styling tips.
  • Collaborative Giveaways: Partnering with influencers for giveaways to increase brand visibility and engagement.

By leveraging these strategies, Bodymod can effectively reach its target audience and establish a strong presence in the European market for piercing jewelry.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Piercing jewelry for European market
Campaign Objectives
Bodymod is seeking influencers to promote their piercing jewelry across Europe. Ideal influencers should have a strong presence in the body modification and piercing community. They should create engaging content showcasing the jewelry, preferably on platforms like Instagram, TikTok, and YouTube.
Influencer Persona
Influencers with a focus on body modifications, piercings, and alternative fashion. They should have a strong following in Europe and be active on Instagram, TikTok, and YouTube.
Content Themes
#piercingjewelry #bodymodification #piercingstyle
#1
Body Piercing & Tattooing
Body Piercing & Tattooing
@UCzC8ADITCOU036JKQUfzOcQ
US
Educational and informative videos about Body Piercing and Tattooing by Body Piercer and owner of the Axiom Body Piercing Studio DaVo and Tattoo Artists Jack Lowe and Westley Dickerson of Skin Kitchen Tattoo in Des Moines, Iowa. The goal of this channel is not only to entertain and showcase our artist works but to help educate those new to body piercing and tattoos. Thursday - Body Piercing basics - DaVo explores one basic piercing topic at length for someone new to piercing. Friday - Studio Update - a Weekly Update featuring Tattoos of the Week from the Skin Kitchen Tattoo artist Jack Lowe and Westley Dickerson. Each picks a tattoo they recently did to feature and talk about. Also DaVo with piercing, content updates. Saturday - Pros & Cons by a Piercer - DaVo takes one piercing, method, jewelry type, metal, aftercare product, etc... Sundays - Q&A In the Kitchen - Pannel discussion on common questions relating to tattooing or piercing Tattoo stories - A Tattoo from start to finish
Followers
62.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Bodymod is seeking influencers to promote their piercing jewelry across Europe. Ideal influencers should have a strong presence in the body modification and piercing community. They should create engaging content showcasing the jewelry, preferably on platforms like Instagram, TikTok, and YouTube."
This influencer creates educational content about body piercing and tattooing, which aligns well with Bodymod's target audience. Their content style is informative and engaging, making them a good fit for the brand.
#2
Jane Shanel Auadore Curated Jewelry
Jane Shanel Auadore Curated Jewelry
@janeshanel
United States
Jewelry Designer * Piercer * APP Member @auadoregalleria @au.adore @dv8tattooroseville Fakir Intensives Alumni Adorning the body with precious gems
Followers
6.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Bodymod is seeking influencers to promote their piercing jewelry across Europe. Ideal influencers should have a strong presence in the body modification and piercing community. They should create engaging content showcasing the jewelry, preferably on platforms like Instagram, TikTok, and YouTube."
This influencer is a jewelry designer and piercer, making them a good fit for Bodymod's niche. Their content style and audience align well with the brand's desired profile.
#3
RASHMA_رشمه
RASHMA_رشمه
@rashma_piercings
Egypt
🏅 Certified Body Piercer 🏅 • For All Types Of Piercings & Styling ✨ 📍Egypt - 54 Shehab St , Mohandessin • @rashma_jewelry 💎
Followers
75.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Bodymod is seeking influencers to promote their piercing jewelry across Europe. Ideal influencers should have a strong presence in the body modification and piercing community. They should create engaging content showcasing the jewelry, preferably on platforms like Instagram, TikTok, and YouTube."
This influencer is a certified body piercer with a strong focus on piercings and jewelry, making them a good fit for Bodymod. However, their location in Egypt may limit their reach in Europe.
#4
BodyCandy
BodyCandy
@UCc6f4qRgocflfHFGwvFczaQ
US
Follow the Body Candy Body Jewelry YouTube channel now and see what the modified community has been buzzing about for years. Body Candy Body Jewelry is the main source for real piercing videos, a showcase for cutting edge designs and original body jewelry that you won't find anywhere else, piercing and aftercare tips, spectacular contests, informational videos, the most current trends, and more exclusive content tailored to fit your ever changing lifestyle.
Followers
63.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Bodymod is seeking influencers to promote their piercing jewelry across Europe. Ideal influencers should have a strong presence in the body modification and piercing community. They should create engaging content showcasing the jewelry, preferably on platforms like Instagram, TikTok, and YouTube."
This influencer has a strong focus on body jewelry and piercing content, which aligns well with Bodymod's target audience. Their content style and tone are engaging and informative, making them a good fit for showcasing Bodymod's products. However, their primary audience is in the US, which may limit their reach in Europe.
#5
Jujuu
Jujuu
@hawkeye_218
Malta
THIS IS MY ONE AND ONLY PAGE!!!!! ✨ live, laugh, lobotomy ✨ 💚 TikTok/Twitter: Hawkeye_218 💚 Iroiro discount code for 20% off: Hawkeye
Followers
58.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Bodymod is seeking influencers to promote their piercing jewelry across Europe. Ideal influencers should have a strong presence in the body modification and piercing community. They should create engaging content showcasing the jewelry, preferably on platforms like Instagram, TikTok, and YouTube."
This influencer has a focus on body modifications and piercings, which aligns well with Bodymod's target audience. However, their location in Malta and smaller following may limit their impact.
#6
Andrea “Capu” Capucci
Andrea “Capu” Capucci
@capu_piercer
Italy
😷 piercing - Microdermal - Scar 👉 JARUM studio @aipp_pierceritaliani CEO piercingmed 💎 European distributor auris jewellery
Followers
4.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Bodymod is seeking influencers to promote their piercing jewelry across Europe. Ideal influencers should have a strong presence in the body modification and piercing community. They should create engaging content showcasing the jewelry, preferably on platforms like Instagram, TikTok, and YouTube."
This influencer has a strong focus on piercings and body modifications, which aligns well with Bodymod's target audience. However, their smaller following and location in Italy may limit their reach.