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Brief

"We are Bodymod, a niche brand that sells piercing jewelry online all over Europe."

We are Bodymod, a niche brand that sells piercing jewelry online all over Europe.

Research Insight & Analysis

your query. Let's dive into the analysis and recommendations for finding the ideal fit of influencers for Bodymod, a niche brand that sells piercing jewelry online all over Europe.

Product Positioning

Bodymod specializes in piercing jewelry, which is a niche market within the broader fashion and accessories industry. The brand can be positioned as a trendy, high-quality, and unique provider of piercing jewelry that caters to individuals who express their identity and style through body modifications. Emphasizing the quality, variety, and uniqueness of the jewelry can help differentiate Bodymod from competitors.

Target Customers

The ideal customer profile for Bodymod includes:

  • Age Group: Primarily 18-35 years old
  • Gender: All genders, with a slight skew towards females
  • Interests: Fashion, body art, self-expression, alternative lifestyles
  • Geography: European countries, with a focus on urban areas
  • Behavior: Active on social media, follows fashion and lifestyle influencers, engages with content related to body modifications and alternative fashion

Illustrative Examples

  1. Young Adults (18-25): University students or young professionals who are exploring their personal style and are open to body modifications as a form of self-expression.
  2. Fashion Enthusiasts (25-35): Individuals who are deeply interested in fashion trends and see piercing jewelry as an essential part of their overall look.
  3. Alternative Lifestyle Followers: People who identify with subcultures such as punk, goth, or other alternative lifestyles where body modifications are common.

Potential Influencer Matches

Types of Influencers

  1. Fashion Influencers: These influencers focus on fashion and style, often showcasing how piercing jewelry can complement various outfits. They can help position Bodymod as a trendy and fashionable brand.

  2. Lifestyle Influencers: Influencers who share their daily lives, including their personal style and body modifications. They can create authentic content that resonates with followers who are interested in self-expression.

  3. Tattoo and Piercing Enthusiasts: Influencers who specialize in body art and modifications. Their followers are likely already interested in piercing jewelry, making them a perfect match for Bodymod.

  4. Micro-Influencers: Influencers with smaller but highly engaged followings. They can create a sense of community and trust, which can be very effective for niche products like piercing jewelry.

How Each Type Reaches Target Customers

  • Fashion Influencers: Reach fashion-forward individuals who are always looking for the latest trends.
  • Lifestyle Influencers: Connect with followers on a personal level, making their recommendations highly trusted.
  • Tattoo and Piercing Enthusiasts: Directly target individuals who are already interested in body modifications.
  • Micro-Influencers: Engage with niche communities, providing a more personalized and relatable promotion.

Content Creation Ideas

General Ideas

  1. Unboxing and Reviews: Influencers can unbox Bodymod products and provide detailed reviews, highlighting the quality and design.
  2. Styling Tips: Influencers can create content on how to style piercing jewelry with different outfits.
  3. Personal Stories: Influencers can share their personal stories related to their piercings and how Bodymod jewelry fits into their journey.

Creative Ideas

  1. Piercing Transformation Series: A series where influencers document their piercing journey, from choosing the jewelry to the healing process, featuring Bodymod products.
  2. Collaborative Giveaways: Partner with influencers for giveaways, encouraging followers to engage with both the influencer and Bodymod's social media channels.
  3. Virtual Try-On: Use augmented reality (AR) filters on social media platforms to allow followers to virtually try on different pieces of Bodymod jewelry.
  4. Behind-the-Scenes: Show the craftsmanship and design process behind Bodymod jewelry, creating a deeper connection with the brand.

By leveraging these strategies, Bodymod can effectively reach and engage with its target audience through the right influencers, creating a strong and authentic brand presence in the market.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Piercing jewelry influencers in Europe
Influencer Persona
Fashion, beauty, and body modification influencers
Content Themes
piercing jewelry trends body modification tips European piercing enthusiasts
#1
Underground Tattoos Body Piercing
Underground Tattoos Body Piercing
@UCpBVoJUlbnD5fpRbjMrivIg
GB
No.1 Tattoo and Piercing Studios in Watford and Hertfordshire, Established in 2006. When it comes to choosing something for life.. choose the best! Our Piercers here at Underground Tattoos have more than 20 years of experience between them. We offer all types of Body Piercing, Ear Piercings, Cartilage Piercings, Dermals and more at competitive prices. We are now also introducing the latest technology in the laser tattoo removal. This latest technology allows us to remove tattoos virtually pain free. We design custom tattoos specifically to our customers requirements. Thus providing you with an individual design. A unique design that you wonโ€™t see on any other person. So please come in the shop or contact us and we will be happy to help you.
Followers
1.1M
Mega Influencer

Engagement Rate

9999

Avg View

10397

Last Post

9999 days ago

95%Match Score
Fit for"Piercing jewelry influencers in Europe"
The channel is dedicated to tattoos and piercings, making it a perfect fit for the brand's focus on body modification and related content ideas.
#2
Roly
Roly
@UCezXJndWYi1zfla2s2VGbyw
GB
Gay British YouTuber Roly West. LGBTQ+ Advocate & YouTube Video Creator living in London! 33, Queer & Body Modification enthusiast. ๐ŸŒˆ Here you can find videos about Piercings, Tattoos, Body Modification and even some reaction videos to Piercings Going Wrong! I am very passionate about the LGBTQ+ community and love to do advice videos about coming out and accepting yourself. Life is too short to care what people think! I am on Twitter, Facebook & Instagram (Search RolyWest) If you do like my channel make sure to Like, Comment and Subscribe! Love talking to you all and making new friends!
Followers
888.0K
Macro Influencer

Engagement Rate

9999

Avg View

53779

Last Post

9999 days ago

95%Match Score
Fit for"Piercing jewelry influencers in Europe"
Roly's channel focuses on body modification, piercings, and LGBTQ+ advocacy, which aligns perfectly with the brand's content ideas and influencer profile.
#3
PiercingWithScott
PiercingWithScott
@UCEl_iy1Nrop1RDfF4oyLW1Q
US
Followers
127.0K
Macro Influencer

Engagement Rate

9999

Avg View

1887

Last Post

9999 days ago

95%Match Score
Fit for"Piercing jewelry influencers in Europe"
PiercingWithScott focuses on piercing help, body jewelry, and aftercare, which aligns perfectly with the brand's content ideas and influencer profile.
#4
BodyCandy
BodyCandy
@UCc6f4qRgocflfHFGwvFczaQ
US
Follow the Body Candy Body Jewelry YouTube channel now and see what the modified community has been buzzing about for years. Body Candy Body Jewelry is the main source for real piercing videos, a showcase for cutting edge designs and original body jewelry that you won't find anywhere else, piercing and aftercare tips, spectacular contests, informational videos, the most current trends, and more exclusive content tailored to fit your ever changing lifestyle.
Followers
63.1K
Micro Influencer

Engagement Rate

9999

Avg View

2330

Last Post

9999 days ago

90%Match Score
Fit for"Piercing jewelry influencers in Europe"
BodyCandy's channel is highly relevant as it focuses on body jewelry, piercing videos, and aftercare tips, which align perfectly with the brand's content ideas. The channel has a decent reach and engagement.
#5
Impuria Ear Piercing Jewelry
Impuria Ear Piercing Jewelry
@UCocSlo2gxPAi8prorxmkxxw
US
Welcome to our channel! We are a team of ear piercing curation specialists. At Impuria we all about creating unique ear piercing ideas to inspire you and help you express your personal style!
Followers
191.0K
Macro Influencer

Engagement Rate

9999

Avg View

6199

Last Post

9999 days ago

90%Match Score
Fit for"Piercing jewelry influencers in Europe"
Impuria Ear Piercing Jewelry is highly relevant as it focuses on ear piercing and jewelry styling, aligning perfectly with the brand's content ideas. The channel has a good reach with 191,000 subscribers.
#6
treacle tatts
treacle tatts
@UC9QX4inGoil2ncH3dkoraEg
GB
Hello my darlings!! Welcome to my channel !! Im you're verbally unfiltered friend Lauren! I Like to make videos about tattoos and all the things that come along with having some! I've loved the art of tattooing since I was a child! So I decided to turn my fangirl antics into video form here on YouTube! You don't have to be tattooed to enjoy my content - curious people are welcome! Non open minded people are not ... ! Business Enquiries : treacletatts@colossalinfluence.com Instagram: treacletatts Twitter: treacletatts Facebook : Treacle Tatts Tiktok : treacletatts Channel Art By Sophie : https://www.instagram.com/safewordbysophie/
Followers
187.0K
Macro Influencer

Engagement Rate

9999

Avg View

0

Last Post

9999 days ago

85%Match Score
Fit for"Piercing jewelry influencers in Europe"
The channel focuses on tattoos and body modification, making it a strong fit for the brand's content ideas related to piercing and body modification.