MyInfluencer
Brief

"Pilates in United Kingdom"

Pilates in the United Kingdom

Research Insight & Analysis

Product Positioning

The query "Pilates in United Kingdom" suggests a focus on promoting Pilates-related products or services within the UK market. Pilates is a form of low-impact exercise that aims to strengthen muscles while improving postural alignment and flexibility. Given the growing interest in health and wellness, Pilates can be positioned as a premium fitness activity that caters to individuals seeking a balanced and holistic approach to physical fitness.

Target Customers

The ideal customer profile for Pilates in the UK would include:

  • Fitness Enthusiasts: Individuals who are already engaged in regular physical activity and are looking to diversify their fitness routines.
  • Health-Conscious Individuals: People who prioritize their health and well-being and are interested in low-impact exercises that offer both physical and mental benefits.
  • Professionals: Busy professionals who need a convenient and effective way to stay fit and manage stress.
  • Older Adults: Seniors who are looking for gentle yet effective exercise options to maintain mobility and strength.
  • Rehabilitation Patients: Individuals recovering from injuries who need a low-impact exercise regimen to aid in their recovery.

Potential Influencer Matches

Fitness Influencers

  • Pilates Instructors: Certified Pilates instructors who have a strong following on social media platforms like Instagram and YouTube. They can create instructional content, share tips, and demonstrate exercises.
  • Fitness Bloggers/Vloggers: Influencers who cover a wide range of fitness topics and can introduce Pilates to their audience through blog posts, videos, and social media updates.

Health and Wellness Influencers

  • Health Coaches: Influencers who focus on overall wellness, including nutrition, mental health, and physical fitness. They can highlight the holistic benefits of Pilates.
  • Lifestyle Influencers: Individuals who promote a balanced lifestyle and can integrate Pilates into their content, showcasing it as part of their daily routine.

Niche Influencers

  • Senior Fitness Experts: Influencers who specialize in fitness for older adults and can promote Pilates as a suitable exercise for maintaining mobility and strength.
  • Rehabilitation Specialists: Influencers who focus on injury recovery and can advocate for Pilates as a beneficial exercise for rehabilitation.

Content Creation Ideas

General Ideas

  • Instructional Videos: Step-by-step guides on how to perform various Pilates exercises, targeting different skill levels from beginners to advanced practitioners.
  • Live Classes: Hosting live Pilates sessions on platforms like Instagram Live, Facebook Live, or YouTube to engage with the audience in real-time.
  • Testimonials: Sharing success stories and testimonials from individuals who have benefited from Pilates, highlighting its physical and mental health benefits.

Creative Ideas

  • Challenges: Creating a 30-day Pilates challenge that encourages followers to participate and share their progress on social media using a specific hashtag.
  • Collaborations: Partnering with other fitness or wellness influencers to create joint content, such as workout routines that combine Pilates with other forms of exercise.
  • Behind-the-Scenes: Offering a glimpse into the daily life of a Pilates instructor, including their personal fitness routines, diet, and tips for maintaining a healthy lifestyle.

By leveraging these strategies, the brand can effectively reach and engage its target audience, positioning Pilates as a valuable and accessible fitness option in the UK market.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Pilates in the United Kingdom
Campaign Objectives
Looking for influencers in the United Kingdom who are passionate about Pilates and fitness. Ideal candidates are Pilates instructors or fitness enthusiasts who create engaging content on Instagram, TikTok, or YouTube. Content should focus on Pilates exercises, benefits, and personal fitness journeys.
Influencer Persona
Fitness enthusiasts, Pilates instructors, and wellness content creators based in the UK who are active on Instagram, TikTok, and YouTube.
Content Themes
#PilatesUK #PilatesInstructor #PilatesWorkout
#1
Kinetic Pilates
Kinetic Pilates
@kinetic_pilates
United Kingdom
Classical Pilates studio in London - private sessions & group classes in studio & online. Romana's Pilates Teacher Training Programme in UK.
Followers
17.2K
Micro Influencer
Engagement Rate
0.4%
Last Post
1 month ago
90%Match Score
Fit for"Looking for influencers in the United Kingdom who are passionate about Pilates and fitness. Ideal candidates are Pilates instructors or fitness enthusiasts who create engaging content on Instagram, TikTok, or YouTube. Content should focus on Pilates exercises, benefits, and personal fitness journeys."
This influencer operates a classical Pilates studio in the UK, which aligns perfectly with the brand's focus on Pilates. Their content likely includes workout routines and tutorials, making them a strong candidate for the campaign. Additionally, their location and expertise in Pilates suggest they can authentically integrate the brand's messaging.
#2
Amy Kellow ✨ Classical Pilates Teacher Trainer and Mentor ✨
Amy Kellow ✨ Classical Pilates Teacher Trainer and Mentor ✨
@everybodypilates
United Kingdom
#CLASSICALPILATES UK 🇬🇧 ⚡️2nd Generation Pilates Teacher ⚡️Trained by Pilates Elder Jay Grimes ⚡️Education and Training @everybodypilateseducation
Followers
11.3K
Micro Influencer
Engagement Rate
0.4%
Last Post
1 month ago
88%Match Score
Fit for"Looking for influencers in the United Kingdom who are passionate about Pilates and fitness. Ideal candidates are Pilates instructors or fitness enthusiasts who create engaging content on Instagram, TikTok, or YouTube. Content should focus on Pilates exercises, benefits, and personal fitness journeys."
This influencer is a second-generation Pilates teacher in the UK, which aligns with the brand's focus on Pilates and fitness. Their content likely emphasizes education and training, making them a good fit for sharing workout routines and tips for beginners. Their expertise suggests they can authentically represent the brand's values.
#3
Cami Sophia 🩰🎀
Cami Sophia 🩰🎀
@camisophiaaaaa
United Kingdom
🎙️ Podcast @withintention_ 🧘‍♀️1:1 Coaching @becomingyoubycami🏋️‍♀️ 💌 cara@elryagency.co.uk GET PILATES EVENT TICKETS BELOW 🩰
Followers
408.8K
Macro Influencer
Engagement Rate
0.9%
Last Post
1 month ago
85%Match Score
Fit for"Looking for influencers in the United Kingdom who are passionate about Pilates and fitness. Ideal candidates are Pilates instructors or fitness enthusiasts who create engaging content on Instagram, TikTok, or YouTube. Content should focus on Pilates exercises, benefits, and personal fitness journeys."
Based in the UK, this influencer focuses on Pilates and coaching, which aligns well with the brand's target audience. Their content likely includes motivational and instructional elements, fitting the brand's desired style. They have the potential to authentically share the benefits of Pilates and engage with their audience effectively.
#4
Laura Dennison
Laura Dennison
@lauradennisoncoaching
United Kingdom
Health coaching to look & feel your best 🤍 1:1 fitness, Pilates & whole foods nutrition Sustainable coaching designed to do once ↓ Become a client!
Followers
109.3K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Looking for influencers in the United Kingdom who are passionate about Pilates and fitness. Ideal candidates are Pilates instructors or fitness enthusiasts who create engaging content on Instagram, TikTok, or YouTube. Content should focus on Pilates exercises, benefits, and personal fitness journeys."
This influencer is based in the UK and focuses on health coaching, including Pilates, which aligns with the brand's target audience. Their content likely includes fitness and wellness tips, making them a suitable candidate for sharing the benefits of Pilates. They can authentically integrate the brand's messaging into their content.
#5
Ultra mum
Ultra mum
@amyhughes53
United Kingdom
🏅 currently running 53km every day for 53 days (2809km) 🏃🏻‍♀️ultra mum 🍑 @sculptinhauspilates founder
Followers
41.4K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
55%Match Score
Fit for"Looking for influencers in the United Kingdom who are passionate about Pilates and fitness. Ideal candidates are Pilates instructors or fitness enthusiasts who create engaging content on Instagram, TikTok, or YouTube. Content should focus on Pilates exercises, benefits, and personal fitness journeys."
While this influencer is based in the UK and has a fitness-oriented profile, their primary focus appears to be on running rather than Pilates. This misalignment with the brand's specific Pilates focus may limit their effectiveness in promoting the brand's products. Therefore, they may not be the best fit for the campaign.
#6
HOME WORKOUTS・PILATES・WELLNESS
HOME WORKOUTS・PILATES・WELLNESS
@blissedhappiness
United States
Yoga RYT 200+ | Pilates | Functional Training Workouts ⬇️ 2 week Pilates Challenge Karina Blackwood NYC Featured in Bustle, Yahoo, Live Strong & more
Followers
295.7K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
40%Match Score
Fit for"Looking for influencers in the United Kingdom who are passionate about Pilates and fitness. Ideal candidates are Pilates instructors or fitness enthusiasts who create engaging content on Instagram, TikTok, or YouTube. Content should focus on Pilates exercises, benefits, and personal fitness journeys."
This influencer is based in the US and focuses on Pilates and functional training, which may not align with the brand's specific focus on the UK market. While their content may be relevant to Pilates, their location limits their potential to engage with the brand's target audience effectively. Therefore, they are not a strong fit for the campaign.