The product in question is a podcast aimed at rich Indians. The podcast itself is the product, and the goal is to grow its audience by featuring influencers as guests. Given the target audience, the podcast should be positioned as a premium, high-quality content source that offers valuable insights, exclusive interviews, and discussions on topics that resonate with affluent individuals in India. This could include subjects like luxury lifestyle, high-end travel, investment strategies, entrepreneurship, and exclusive events.
The ideal customer profile for this podcast would be affluent Indians who have a high disposable income and are interested in luxury and premium experiences. These individuals are likely to be business owners, high-ranking professionals, celebrities, or people with significant social influence. They are tech-savvy, consume digital content regularly, and are always on the lookout for exclusive and high-quality information.
Illustrative examples of target customers:
Business Leaders and Entrepreneurs
Luxury Lifestyle Bloggers and Influencers
Celebrities and Socialites
Financial Experts and Investment Gurus
Exclusive Interviews
Luxury Lifestyle Tips
Investment Strategies
Behind-the-Scenes Episodes
Roundtable Discussions
Listener Q&A Sessions
By featuring the right influencers and creating engaging content, the podcast can effectively reach and resonate with its target audience of affluent Indians.
Extracted from Campaign Brief & Market Analysis