Gamers or content creators passionate about Pokémon, aged 16-30, with a strong presence on Twitch, YouTube, or TikTok.

Product Positioning

The campaign is centered around Pokémon enthusiasts, suggesting a focus on gaming and entertainment. The brand or service is likely related to streaming, possibly a platform or a channel that offers Pokémon-related content. Positioning should emphasize community engagement, nostalgia, and the excitement of Pokémon adventures. Highlighting unique features such as exclusive content, interactive sessions, or collaborations with well-known Pokémon personalities can differentiate the brand in the market.

Target Customers

The ideal customer profile includes:

• Pokémon Fans: Individuals who have a strong interest in Pokémon games, shows, and merchandise. They are likely to be familiar with the franchise's history and characters.
• Gamers: People who enjoy gaming, particularly those who play Pokémon games on various platforms.
• Streaming Enthusiasts: Viewers who regularly watch gaming streams and are interested in interactive and engaging content.

Examples include teenagers and young adults who grew up with Pokémon, as well as newer fans who have been introduced to the franchise through recent games or media.

Potential Influencer Matches

• Gaming Influencers: Streamers and content creators who focus on gaming, especially those who have a history of playing Pokémon games. They can effectively reach the target audience by showcasing gameplay, sharing tips, and engaging with fans.

• Nostalgia Influencers: Creators who focus on 90s and early 2000s culture, appealing to older fans who have a nostalgic connection to Pokémon.

• Community Leaders: Influencers who are active in Pokémon fan communities, forums, or social media groups. They can foster a sense of community and encourage participation in streaming events.

Content Creation Ideas

• Live Gameplay Sessions: Host live streams of Pokémon games, featuring challenges, speed runs, or interactive playthroughs with audience participation.

• Pokémon Trivia Nights: Organize trivia sessions where viewers can test their knowledge of the Pokémon universe, with prizes for winners.

• Collaborative Streams: Partner with other Pokémon influencers for joint streams, offering diverse perspectives and engaging discussions.

• Behind-the-Scenes Content: Share insights into the making of Pokémon content, including interviews with creators or developers.

• Fan Art and Cosplay Showcases: Highlight fan creations, encouraging community members to submit their art or cosplay for a chance to be featured on the stream.