Microinfluencers, aged 20-40, located in Poland, focusing on DIY and handyman work, active on Instagram.

Product Positioning

To effectively position a brand or product related to DIY or handyman work in the Polish market, it is essential to highlight the unique selling propositions (USPs) that resonate with local consumers. Emphasizing quality, affordability, and ease of use can attract a broad audience. Additionally, showcasing the brand's commitment to sustainability or local craftsmanship can differentiate it from competitors. For new products, aligning them with current trends in home improvement and personalization can create a strong product/market fit.

Target Customers

The ideal customer profile for a DIY or handyman-related product includes:

• Homeowners aged 25-45: This demographic is often engaged in home improvement projects and values practical solutions.

• Young families: Parents looking to create safe and functional spaces for their children may be interested in DIY projects that enhance their homes.

• DIY enthusiasts: Individuals who enjoy crafting and home improvement as hobbies are likely to seek out tools and materials that facilitate their projects.

• Renters: Those living in rental properties may look for temporary solutions to personalize their spaces without permanent alterations.

Potential Influencer Matches

1. Microinfluencers in DIY and Home Improvement: These influencers typically have a dedicated following that trusts their recommendations. They can create relatable content that showcases the product in real-life scenarios, making it more appealing to potential customers.

2. Lifestyle Influencers: Influencers who focus on home decor and lifestyle can introduce the product to a broader audience. Their content often includes home tours and project ideas, which can seamlessly incorporate the product.

3. Crafting Influencers: Those who specialize in crafting can demonstrate creative uses for the product, appealing to an audience interested in unique DIY projects.

4. Local Influencers: Collaborating with influencers who have a strong local presence in Poland can enhance brand visibility and credibility, as they can connect with the audience on a community level.

Content Creation Ideas

• DIY Project Tutorials: Step-by-step guides on how to use the product for various projects, such as home decor or repairs.

• Before-and-After Transformations: Showcasing the impact of using the product in real-life scenarios can inspire potential customers.

• User-Generated Content Campaigns: Encouraging customers to share their own DIY projects using the product can create a sense of community and increase engagement.

• Seasonal DIY Ideas: Content that aligns with holidays or seasons, such as summer garden projects or winter home improvements, can attract timely interest.

• Live Q&A Sessions: Hosting live sessions with influencers where they answer DIY-related questions can engage the audience and promote the product in an interactive way.