MyInfluencer
Brief

"influencers for a new clothing brand in portland"

Portland fashion influencers

Research Insight & Analysis

Product Positioning

The query indicates that the user is launching a new clothing brand in Portland. To position this brand effectively in the market, it is essential to highlight unique selling points such as local craftsmanship, sustainable materials, or innovative designs. Emphasizing a connection to Portland's culture and lifestyle can also be a strong angle, as the city is known for its vibrant arts scene, eco-conscious community, and active lifestyle.

Target Customers

Based on the positioning, the ideal customer profile for this new clothing brand would likely include:

  • Young Professionals: Individuals aged 25-35 who are fashion-forward and value quality and sustainability.
  • Eco-Conscious Consumers: People who prioritize environmentally friendly products and are willing to pay a premium for sustainable fashion.
  • Local Enthusiasts: Residents of Portland who take pride in supporting local businesses and products that reflect their city's unique culture.
  • Active Lifestyle Individuals: Those who engage in outdoor activities and prefer comfortable yet stylish clothing.

Potential Influencer Matches

To reach these target customers, the following types of influencers would be suitable:

  • Fashion Bloggers and Stylists: Influencers who focus on fashion trends, outfit ideas, and styling tips. They can showcase the brand's clothing in various looks and highlight its unique features.
  • Sustainability Advocates: Influencers who promote eco-friendly products and sustainable living. They can emphasize the brand's commitment to sustainability and attract eco-conscious consumers.
  • Local Portland Influencers: Influencers who have a strong following in Portland and are known for promoting local businesses and events. They can create a sense of community and local pride around the brand.
  • Outdoor and Fitness Enthusiasts: Influencers who focus on outdoor activities, fitness, and an active lifestyle. They can demonstrate the functionality and comfort of the clothing in real-life scenarios.

Content Creation Ideas

To effectively promote the new clothing brand, consider the following content ideas:

  • Behind-the-Scenes Videos: Show the design and production process, highlighting the craftsmanship and sustainable practices involved.
  • Styling Challenges: Collaborate with fashion influencers to create styling challenges where they mix and match the brand's clothing with other items in their wardrobe.
  • Local Spotlights: Partner with local influencers to feature the brand in popular Portland locations, creating a connection between the clothing and the city's culture.
  • Sustainability Stories: Share stories about the brand's commitment to sustainability, including sourcing materials, ethical production practices, and environmental impact.
  • Outdoor Adventures: Create content with fitness and outdoor influencers showcasing the clothing in action during hikes, bike rides, or other outdoor activities.

By leveraging these strategies, the new clothing brand can effectively reach its target audience and build a strong presence in the Portland market.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Portland fashion influencers
Campaign Objectives
Looking for fashion influencers in Portland to promote a new clothing brand. Ideal influencers should have a strong local following and be active on social media platforms. Content should focus on fashion and lifestyle.
Influencer Persona
Fashion influencers with a strong local following in Portland. Active on social media platforms and focused on fashion and lifestyle content.
Content Themes
#PortlandFashion #PDXStyle #PortlandBlogger
#1
Cassie L Rodgers
Cassie L Rodgers
@UCO2kD2xxpQc7Kbc46AiU_xA
US
Hi Everyone! Welcome to my channel where I will be vlogging, sharing fashion, beauty, and lifestyle content. As of right now I am a full time content creator born and raised Portland Oregon and can't wait to share more of my life with ya'll! Be sure to subscribe and follow my other platforms so you never miss my content! Cassie :)
Followers
803
Nano Influencer
Engagement Rate
2.5%
Last Post
1 month ago
85%Match Score
Fit for"Looking for fashion influencers in Portland to promote a new clothing brand. Ideal influencers should have a strong local following and be active on social media platforms. Content should focus on fashion and lifestyle."
This influencer focuses on fashion, beauty, and lifestyle content and is based in Portland, making them a strong fit for the brand's campaign.
#2
Dr. Linné Linder
Dr. Linné Linder
@UCo6Cm6mf8VNtrNQyknCbXiQ
US
Dr. Linder is a board certified naturopathic physician, author of The Forever Fat Burner and founder of journeytowardjoy.com. She aims to help her viewers supercharge their health and simplify their lifestyle so that they may live and love their best life.
Followers
5.7K
Micro Influencer
Engagement Rate
0.3%
Last Post
1 year ago
40%Match Score
Fit for"Looking for fashion influencers in Portland to promote a new clothing brand. Ideal influencers should have a strong local following and be active on social media platforms. Content should focus on fashion and lifestyle."
This influencer focuses on health and lifestyle content rather than fashion, making them a poor fit for the brand's campaign.
#3
the portland mom | Alice
the portland mom | Alice
@theportlandmom
US
🌈Incorporating play into everyday🍎Former teacher🌟Kid outings in OR👦🏼👦🏻Mom
Followers
710
Nano Influencer
Engagement Rate
3.3%
Last Post
1 month ago
30%Match Score
Fit for"Looking for fashion influencers in Portland to promote a new clothing brand. Ideal influencers should have a strong local following and be active on social media platforms. Content should focus on fashion and lifestyle."
This influencer focuses on parks and family activities rather than fashion and lifestyle, making them a poor fit for the brand's campaign.
#4
The AFM Chronicles
The AFM Chronicles
@afmchronicles
US
Home, travel and experiences 💌 IG: @shouldimovehere
Followers
477
Nano Influencer
Engagement Rate
9999
Last Post
9999 days ago
30%Match Score
Fit for"Looking for fashion influencers in Portland to promote a new clothing brand. Ideal influencers should have a strong local following and be active on social media platforms. Content should focus on fashion and lifestyle."
This influencer focuses on travel content rather than fashion and lifestyle, making them a poor fit for the brand's campaign.
#5
Hayley
Hayley
@hayestep
US
⋅˚₊‧ ୨୧ ‧₊˚ ⋅ Portland OR. creative, home chef, vlogs
Followers
2.9K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
30%Match Score
Fit for"Looking for fashion influencers in Portland to promote a new clothing brand. Ideal influencers should have a strong local following and be active on social media platforms. Content should focus on fashion and lifestyle."
This influencer focuses on floral shops and travel content rather than fashion and lifestyle, making them a poor fit for the brand's campaign.
#6
ryan ♡
ryan ♡
@ryanthemermaid
US
based in portland 🌧 ✿ travel, slow fashion, book obsessed ✿ 💐🦋☕️🫧🌙
Followers
3.5K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
30%Match Score
Fit for"Looking for fashion influencers in Portland to promote a new clothing brand. Ideal influencers should have a strong local following and be active on social media platforms. Content should focus on fashion and lifestyle."
This influencer focuses on food content rather than fashion and lifestyle, making them a poor fit for the brand's campaign.