Portuguese lifestyle influencers who focus on social events, food and drink, and leisure activities. They should have an adult audience and create engaging content that resonates with this demographic.

Product Positioning

The product in question is a lifestyle beer brand targeting an adult demographic in Portugal. To position this brand effectively in the market, it should be associated with leisure, social gatherings, and a modern lifestyle. Emphasizing the quality, unique taste, and cultural relevance of the beer can help differentiate it from competitors. Highlighting its suitability for various social occasions, such as parties, barbecues, and casual get-togethers, can also enhance its appeal.

Target Customers

The ideal customer profile for this lifestyle beer brand includes:

• Age Group: Adults aged 18-35
• Gender: Both male and female
• Interests: Socializing, nightlife, music, sports, and cultural events
• Lifestyle: Urban, outgoing, and trend-conscious individuals who enjoy trying new products and experiences

Illustrative examples of target customers:

1. A 25-year-old male living in Lisbon who enjoys attending music festivals and socializing with friends at local bars.
2. A 30-year-old female in Porto who loves exploring new restaurants and hosting weekend gatherings.
3. A 22-year-old university student in Coimbra who participates in sports events and enjoys nightlife.

Potential Influencer Matches

To effectively reach the target demographic, consider collaborating with the following types of influencers:

1. Lifestyle Influencers: These influencers share content related to daily life, fashion, and social activities. They can showcase the beer in various social settings, making it relatable to their followers.
2. Food and Beverage Influencers: These influencers focus on culinary experiences and can create content around pairing the beer with different foods or featuring it in recipes.
3. Music and Event Influencers: Influencers who attend and promote music festivals, concerts, and other events can highlight the beer as a perfect companion for such occasions.
4. Sports Influencers: Collaborating with influencers who cover sports events or have an active lifestyle can position the beer as a refreshing choice for post-activity relaxation.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

1. Social Gatherings: Influencers can create posts and stories featuring the beer at parties, barbecues, and casual get-togethers, emphasizing its role in enhancing social experiences.
2. Food Pairings: Collaborate with food influencers to create content around pairing the beer with different dishes, showcasing its versatility.
3. Event Highlights: Partner with music and event influencers to feature the beer at concerts, festivals, and other events, highlighting its association with fun and entertainment.
4. Behind-the-Scenes: Share behind-the-scenes content of the beer-making process, including interviews with brewers and tours of the brewery, to create a deeper connection with the audience.
5. User-Generated Content: Encourage followers to share their own experiences with the beer using a branded hashtag, and feature the best posts on the brand's social media channels.

By leveraging these strategies, the lifestyle beer brand can effectively reach and engage its target audience in Portugal.