Influencers from Bihar or with a strong connection to rural India, aged 18-45, active on Instagram, YouTube, and TikTok, with a focus on storytelling and showcasing positive changes in rural areas.

Product Positioning

The focus of the campaign is on the development of village roads in Bihar, India, and how these improvements are positively impacting the lives of villagers. The product here is essentially the infrastructure development and its benefits. This can be positioned as a transformative initiative that is enhancing connectivity, boosting local economies, and improving the quality of life in rural areas.

Target Customers

The ideal customer profile includes:

• Local Villagers: Residents of Bihar who are directly benefiting from the improved infrastructure.
• Potential Investors and Policymakers: Individuals and organizations interested in rural development and infrastructure projects.
• General Public: People across India who are interested in positive development stories and rural transformation.

Illustrative examples:

1. A farmer in Bihar who can now transport his produce more efficiently due to better roads.
2. A local entrepreneur who has started a new business thanks to improved connectivity.
3. Policymakers looking for successful case studies of rural development.

Potential Influencer Matches

Local Influencers

• Local Community Leaders: Influential figures within the villages who can share firsthand experiences and stories.
• Regional Celebrities: Well-known personalities from Bihar who have a strong local following and can lend credibility to the campaign.

Content Creators

• Travel Bloggers/Vloggers: Creators who focus on exploring rural areas and can showcase the beauty and transformation of Bihar's villages.
• Social Activists: Individuals who focus on social change and development, highlighting the positive impact of infrastructure improvements.

Social Media Platforms

• YouTube: For detailed video stories and vlogs.
• Instagram: For visually appealing posts and short videos (Reels).
• Facebook: For community engagement and sharing longer stories.

Content Creation Ideas

General Ideas

1. Before and After Stories: Showcasing the transformation of villages before and after the road development.
2. Personal Testimonials: Interviews with villagers sharing how the new roads have changed their daily lives.
3. Economic Impact: Stories highlighting new business opportunities and economic growth due to improved connectivity.

Creative Ideas

1. Day in the Life: A series following a day in the life of different villagers, showing how the roads have impacted their routines.
2. Journey Stories: Documenting the journey of goods from village to market, emphasizing the ease and efficiency brought by the new roads.
3. Interactive Maps: Creating interactive maps that show the development progress and key stories from different villages.

By leveraging these influencers and content ideas, the campaign can effectively highlight the positive impact of road development in Bihar, engaging a wide audience and promoting further support for such initiatives.