The brand is a premium eco-friendly cardboard cat house. This product can be positioned as a high-quality, sustainable, and stylish option for cat owners who are environmentally conscious. The eco-friendly aspect can be a significant selling point, appealing to consumers who prioritize sustainability. Additionally, the premium quality suggests durability and a higher-end design, which can attract customers looking for aesthetically pleasing and long-lasting products for their pets.
The ideal customer profile for this product includes:
Illustrative examples:
By leveraging these types of influencers and content ideas, the brand can effectively reach its target audience and position itself as a leader in the premium eco-friendly pet product market.
Extracted from Campaign Brief & Market Analysis