Health and wellness influencers, aged 18-35, with a focus on organic or natural products.

Product Positioning

Poppi, as a probiotic soda company, can position its new flavor as a health-conscious alternative to traditional sugary sodas. The growing trend towards wellness and gut health provides a strong market fit for probiotic beverages. Emphasizing the unique benefits of probiotics, such as improved digestion and overall health, can attract health-focused consumers. Fresh angles could include highlighting the flavor's unique ingredients, potential health benefits, and how it fits into a balanced lifestyle.

Target Customers

The ideal customer profile for Poppi's probiotic soda includes:

• Health Enthusiasts: Individuals who prioritize health and wellness, often seeking out functional beverages that offer health benefits. They are likely to be active on social media platforms discussing health trends.

• Millennials and Gen Z: Younger consumers who are more inclined to try innovative products and are influenced by social media. They value transparency in ingredients and sustainability.

• Parents: Health-conscious parents looking for healthier beverage options for their children, who want to avoid sugary drinks.

Illustrative examples include:

• A 28-year-old fitness enthusiast who follows health and wellness influencers on Instagram.

• A 22-year-old college student interested in gut health and follows lifestyle and food bloggers.

• A 35-year-old mother who seeks nutritious options for her family and engages with parenting and health-focused content online.

Potential Influencer Matches

To effectively promote Poppi's new flavor, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers focus on nutrition, fitness, and overall well-being. They can authentically share the benefits of probiotics and how Poppi fits into a healthy lifestyle.

• Food and Beverage Bloggers: Influencers who specialize in food content can create engaging recipes or pairing ideas featuring the new flavor, appealing to foodies and culinary enthusiasts.

• Lifestyle Influencers: These influencers can showcase Poppi as part of their daily routine, emphasizing its role in a balanced lifestyle. Their broad reach can attract diverse audiences.

• Parenting Influencers: Collaborating with influencers who focus on family and parenting can help target health-conscious parents looking for better beverage options for their children.

Content Creation Ideas

To maximize engagement and potential virality, consider the following content topics and ideas:

• Recipe Videos: Create fun and easy recipes using the new flavor, such as mocktails or smoothies, showcasing versatility.

• Health Challenges: Launch a challenge encouraging followers to incorporate Poppi into their daily routines, sharing their experiences and benefits.

• Behind-the-Scenes Content: Share the story of how the new flavor was developed, including ingredient sourcing and taste testing, to build a connection with the audience.

• User-Generated Content Campaign: Encourage customers to share their own creative uses for the new flavor, featuring the best submissions on Poppi's social media channels.

• Educational Posts: Share informative content about the benefits of probiotics and gut health, positioning Poppi as a knowledgeable leader in the health beverage space.

These strategies can help create a buzz around the new flavor and engage the target audience effectively.