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Brief

"influencer for a brand that helps clients with product/engineering management learning. It uses AI peers "

influencer for a brand that helps clients with product/engineering management learning. It uses AI peers

Research Insight & Analysis

Product Positioning

The brand offers a service that helps clients with product and engineering management learning, utilizing AI peers. This positions the brand at the intersection of education technology (EdTech) and artificial intelligence (AI). The unique selling proposition (USP) is the use of AI peers, which can provide personalized, scalable, and interactive learning experiences. This can be positioned as a cutting-edge solution for professionals looking to upskill in product and engineering management, leveraging the latest advancements in AI.

Target Customers

The ideal customer profile includes:

  • Product Managers: Individuals looking to enhance their skills in product management.
  • Engineering Managers: Professionals aiming to improve their engineering management capabilities.
  • Tech Enthusiasts: People interested in the latest AI applications in education and professional development.
  • Corporate Training Departments: Organizations seeking innovative training solutions for their employees.

Illustrative examples:

  1. A mid-level product manager at a tech startup looking to advance to a senior role.
  2. An engineering manager at a large corporation aiming to streamline team management and project execution.
  3. A tech enthusiast who is always on the lookout for new AI-driven learning tools.
  4. A corporate training department head seeking to implement advanced training programs for their team.

Potential Influencer Matches

Tech Influencers

Tech influencers who focus on AI, machine learning, and EdTech would be ideal. They can provide in-depth reviews and tutorials, showcasing the AI peer feature.

Professional Development Influencers

Influencers who specialize in career growth, professional development, and upskilling can highlight how the service can help professionals advance their careers.

Corporate Trainers and HR Influencers

These influencers can demonstrate the benefits of the service for corporate training programs, emphasizing its scalability and personalized learning approach.

LinkedIn Influencers

Given the professional nature of the target audience, LinkedIn influencers who have a strong following among product and engineering managers would be effective.

Content Creation Ideas

General Ideas

  • Product Demos: Videos or live streams demonstrating how the AI peers work and the benefits they offer.
  • Success Stories: Case studies or testimonials from users who have successfully upskilled using the service.
  • Webinars: Hosting webinars on topics related to product and engineering management, featuring industry experts.

Creative Ideas

  • AI Peer Challenges: Create a series of challenges or tasks that users can complete with the help of AI peers, sharing their progress on social media.
  • Interactive Q&A Sessions: Live Q&A sessions with influencers where they interact with the AI peers and answer audience questions.
  • Behind-the-Scenes Content: Showcasing the development and technology behind the AI peers, giving a glimpse into the innovation driving the service.

By leveraging these strategies, the brand can effectively reach and engage its target audience, positioning itself as a leader in AI-driven professional development.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Product and engineering management learning with AI
Campaign Objectives
Looking for influencers knowledgeable in product management, engineering, or AI to promote a brand that offers learning solutions using AI peers. Ideal influencers should have a presence on platforms where educational or professional content is shared.
Influencer Persona
Influencers who are professionals or educators in product management, engineering, or AI. They should have a strong presence on platforms like LinkedIn, YouTube, or Twitter, where they share educational or professional content.
Content Themes
#ProductManagement #EngineeringLearning #AIinEducation
#1
kproductmanager • tech 👨‍💻
kproductmanager • tech 👨‍💻
@kproductmanager
US
tech | lifestyle | product sr product manager🧑‍💻 💌kproductm@gmail.com
Followers
59.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers knowledgeable in product management, engineering, or AI to promote a brand that offers learning solutions using AI peers. Ideal influencers should have a presence on platforms where educational or professional content is shared."
This influencer creates content specifically about product management, making them a strong fit for the brand's educational focus.
#2
Alec
Alec
@pm_alec
US
alecthepm@gmail.com Product management, startups, career growth
Followers
49.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers knowledgeable in product management, engineering, or AI to promote a brand that offers learning solutions using AI peers. Ideal influencers should have a presence on platforms where educational or professional content is shared."
This influencer's content on career growth and product management aligns well with the brand's focus on educational content in these areas.
#3
PM Diego Granados
PM Diego Granados
@UCzpDM7pbVBxV1WwjYux0Ixw
US
👋 Hello friend! My name is Diego Granados and I'm a Product Manager working @ FAANG on AI & ML. I LOVE helping others break into Product Management, so if you need help, you've come to the right place! Everything you need is here: https://pmdiego.com If you'd like to send me a message, send it on LinkedIn. I'm looking forward to connecting with you!
Followers
39.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers knowledgeable in product management, engineering, or AI to promote a brand that offers learning solutions using AI peers. Ideal influencers should have a presence on platforms where educational or professional content is shared."
This influencer's content on product management and AI aligns well with the brand's educational focus.
#4
tech girl diary
tech girl diary
@techgirldiary
CA
tech / product management / lifestyle techgirldiary@gmail.com for collabs✨ NYC
Followers
50.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers knowledgeable in product management, engineering, or AI to promote a brand that offers learning solutions using AI peers. Ideal influencers should have a presence on platforms where educational or professional content is shared."
This influencer's content on product management and tech makes them a good fit for the brand's educational focus.
#5
Dr. Nancy Li - Director of Product
Dr. Nancy Li - Director of Product
@UCIXcpwAsd6uO6PQ7VaMbXpg
US
🚀 Immigrant Moved to the US with $800 | Featured in Forbes 📚 Fashion To Youngest Engineering Ph.D. To Director Of Product in 4 Years 🤓 BU, MIT Sloan, Entrepreneur, Startup Mentor 🔥Helped over 1000+ aspiring product managers and sr. PMs land high-paying PM jobs in tech, such as Google, Meta, Apple, Amazon, Microsoft, Uber, Tesla, TikTok, Coinbase, Binance, and unicorn startups 🔥 Highest salary so far: $800K Meta L7 PM role! 😎Taught 600+ women how to negotiate Sign up for Product Manager Accelerator at: http://drnancyli.com/ 微信公众号:drnancyli Instagram: https://www.instagram.com/drnancyli LinkedIn Group: https://www.linkedin.com/groups/12464420/ Facebook: https://www.facebook.com/groups/drnancyli/
Followers
25.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for influencers knowledgeable in product management, engineering, or AI to promote a brand that offers learning solutions using AI peers. Ideal influencers should have a presence on platforms where educational or professional content is shared."
This influencer's content on product management and career advice aligns well with the brand's educational focus.
#6
Alex ⚡️ formerly @alex_the_pm
Alex ⚡️ formerly @alex_the_pm
@alex.klufas
US
pm by day, weather nerd by night 📩alexklufasbusiness@gmail.com | 📍boston
Followers
54.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for influencers knowledgeable in product management, engineering, or AI to promote a brand that offers learning solutions using AI peers. Ideal influencers should have a presence on platforms where educational or professional content is shared."
This influencer provides career advice for transitioning into product management, aligning well with the brand's educational focus.