The product in question is a productivity app that focuses on education and office work, with a specific emphasis on aiding individuals with ADHD. This app can be positioned as a specialized tool that enhances productivity and organization for students, professionals, and anyone struggling with ADHD. The unique selling proposition (USP) could be its tailored features that address the specific challenges faced by individuals with ADHD, such as time management, task prioritization, and focus enhancement.
The ideal customer profile for this productivity app includes:
Illustrative examples:
These influencers focus on study tips, academic success, and educational tools. They can demonstrate how the app helps students manage their workload and improve their study habits.
Influencers who specialize in productivity hacks, time management, and organizational skills. They can showcase the app's features that enhance efficiency and task management.
Influencers who raise awareness about ADHD and share tips for managing it. They can highlight how the app specifically addresses the needs of individuals with ADHD, making it a valuable tool for their audience.
These influencers provide advice on remote work, office productivity, and work-life balance. They can illustrate how the app helps professionals stay organized and productive in their work environment.
By leveraging these influencers and content ideas, the marketing campaign can effectively reach and engage the target audience, driving awareness and adoption of the productivity app.
Extracted from Campaign Brief & Market Analysis