Influencers aged 18-45, active on Instagram, YouTube, and TikTok, creating content on productivity, education, office work, and ADHD management.

Product Positioning

The product in question is a productivity app designed for education and office work, with a specific focus on aiding individuals with ADHD. This app can be positioned as a specialized tool that enhances productivity and organization for users who face challenges in maintaining focus and managing tasks. By highlighting its unique features tailored for ADHD, the app can stand out in the crowded productivity app market.

Target Customers

The ideal customer profile includes:

• Students: Particularly those in high school and college who need help managing their coursework and study schedules.
• Professionals: Office workers and remote employees who require assistance in organizing their tasks and improving their work efficiency.
• Individuals with ADHD: People diagnosed with ADHD who are looking for tools to help them stay focused and organized.

Illustrative examples:

• A college student struggling to keep track of assignments and deadlines.
• A remote worker who needs to manage multiple projects and meetings.
• An adult with ADHD seeking ways to improve daily productivity and reduce distractions.

Potential Influencer Matches

Education Influencers

These influencers can demonstrate how the app helps students manage their study schedules, complete assignments on time, and stay organized.

Productivity and Office Work Influencers

Influencers in this niche can showcase the app's features that aid in task management, time tracking, and project organization, making it appealing to professionals.

ADHD Advocates and Mental Health Influencers

These influencers can provide personal testimonials on how the app helps manage ADHD symptoms, offering credibility and relatability to the target audience.

Content Creation Ideas

General Ideas

• Tutorial Videos: Step-by-step guides on how to use the app's features effectively.
• User Testimonials: Real-life stories from students, professionals, and individuals with ADHD who have benefited from the app.

Creative Ideas

• Challenge Series: Influencers can create a series of challenges where they use the app to complete tasks more efficiently, showing real-time results.
• Before and After Comparisons: Visual content comparing productivity levels before and after using the app.
• Live Q&A Sessions: Influencers can host live sessions to answer questions about productivity and demonstrate the app's features in real-time.

By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience, showcasing the app's unique benefits and driving user adoption.