Influenceurs dans le domaine de la maternité et parentalité, de préférence des mamans ou des experts en santé, âgés de 25 à 40 ans, actifs sur Instagram et YouTube.

To effectively position a product or service related to the theme of "naissance d'un enfant" (birth of a child), it is essential to consider the emotional and practical aspects surrounding childbirth. This could involve products such as maternity wear, baby care items, parenting resources, or even services like prenatal classes or postpartum support.

The brand can be positioned as a supportive partner for new parents, emphasizing comfort, safety, and the joy of welcoming a new life. Fresh angles could include focusing on sustainability in baby products, promoting mental health resources for new parents, or highlighting community support networks.

Target Customers

The ideal customer profile for products related to childbirth includes:

• Expectant Parents: Couples preparing for the arrival of their first child, often seeking information and products that ensure a smooth transition into parenthood.

• New Parents: Individuals or couples who have recently welcomed a child and are looking for products that simplify parenting, enhance bonding, or provide comfort.

• Family and Friends: Those looking for gifts or support items for new parents, such as baby showers or welcome-home gifts.

Illustrative examples include:

• A first-time mother in her late 20s, interested in eco-friendly baby products.
• A couple in their early 30s, seeking parenting classes and resources to prepare for their new arrival.
• A grandparent looking for thoughtful gifts for their child’s new baby.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Parenting Bloggers/Vloggers: These influencers often share personal experiences and product recommendations, making them relatable to expectant and new parents.

• Health and Wellness Influencers: Focused on prenatal and postnatal health, these influencers can provide valuable insights and promote products that support physical and mental well-being.

• Lifestyle Influencers: Those who share a broader lifestyle perspective can introduce your products to a wider audience, showcasing how they fit into everyday life.

• Childcare Experts: Collaborating with pediatricians or child psychologists can lend credibility to your brand and provide authoritative content that resonates with new parents.

Content Creation Ideas

To engage your audience and promote your brand, consider the following content topics and ideas:

• Guides and Tips: Create informative content on topics like "Preparing for Baby's Arrival" or "Postpartum Care Essentials."

• Personal Stories: Share testimonials or stories from real parents about their experiences, challenges, and how your products helped them.

• Interactive Content: Develop quizzes or checklists for expectant parents to assess their readiness for childbirth.

• Video Tutorials: Produce videos demonstrating how to use your products effectively, or offer parenting hacks that can simplify daily routines.

• Community Engagement: Host online events or webinars featuring experts discussing relevant topics, allowing for Q&A sessions with the audience.

By focusing on these strategies, your marketing campaign can effectively connect with your target audience and promote your brand in a meaningful way.