Femmes, 18-35 ans, passionnées par la beauté, actives sur Instagram/YouTube.

Product Positioning

To effectively position a beauty brand in the market, it is essential to identify unique selling propositions (USPs) that differentiate it from competitors. This could involve focusing on aspects such as natural ingredients, cruelty-free practices, or innovative formulations. For new products, aligning with current beauty trends, such as sustainability or inclusivity, can create a strong product/market fit. Fresh angles might include emphasizing the brand's story, the science behind the products, or the lifestyle they promote.

Target Customers

The ideal customer profile for a beauty brand typically includes:

• Demographics: Primarily women aged 18-35, but can also include men interested in skincare and grooming.

• Psychographics: Health-conscious individuals who value quality and sustainability, trendsetters who follow beauty influencers, and consumers looking for effective solutions to specific beauty concerns.

Illustrative examples include:

• A 25-year-old woman who follows beauty trends on social media and is interested in vegan skincare products.

• A 30-year-old man who is exploring skincare routines and prefers brands that promote natural ingredients.

Potential Influencer Matches

1. Micro-Influencers: These influencers typically have 1,000 to 100,000 followers and often boast high engagement rates. They can create authentic connections with their audience, making them ideal for niche beauty products.

2. Beauty Gurus: Established beauty influencers with a large following can provide significant exposure. Their expertise and credibility can help in building trust for new products.

3. Lifestyle Influencers: These influencers cover a broader range of topics, including beauty, fashion, and wellness. Collaborating with them can help reach a diverse audience interested in holistic beauty solutions.

4. Sustainability Advocates: Influencers who focus on eco-friendly and sustainable living can effectively promote products that align with these values, appealing to environmentally conscious consumers.

Content Creation Ideas

1. Tutorials and How-Tos: Create video content demonstrating product usage, skincare routines, or makeup looks that highlight the brand's unique features.

2. Behind-the-Scenes: Share the story of product development, ingredient sourcing, or the brand's mission to connect with consumers on a personal level.

3. User-Generated Content Campaigns: Encourage customers to share their experiences with the products on social media, creating a community around the brand.

4. Challenges and Giveaways: Launch social media challenges that encourage users to engage with the brand, such as a 30-day skincare challenge, paired with giveaways to incentivize participation.

5. Collaborative Content: Partner with influencers to create co-branded content, such as limited-edition products or exclusive tutorials, to leverage their audience and enhance brand visibility.