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Brief

"This is our store: www.mamarica.store It's a brand inspired by African patterns and because of that it's one of a kind in western countries. We want to bring the colors of Africa back on the streets. These are the different profiles I'm looking for. Only influencers on the following platforms are allowed: Instagram, lktok, Pinterest and loutube."

This is our store: www.mamarica.store It's a brand inspired by African patterns and because of that it's one of a kind in western countries. We want to bring the colors of Africa back on the streets. These are the different profiles I'm looking for. Only influencers on the following platforms are allowed: Instagram, lktok, Pinterest and loutube.

Research Insight & Analysis

Product Positioning

Mamarica.store is a unique brand that brings African patterns and vibrant colors to Western markets. The brand can be positioned as a niche, culturally rich, and fashion-forward option for consumers who appreciate unique, bold, and colorful designs. The emphasis on African patterns can be highlighted as a celebration of cultural heritage and diversity, appealing to consumers who value authenticity and cultural expression in their fashion choices.

Key Positioning Angles:

  • Cultural Authenticity: Emphasize the genuine African inspiration behind the designs.
  • Unique and Bold: Highlight the one-of-a-kind nature of the patterns and colors.
  • Fashion with a Story: Promote the brand as not just fashion, but a narrative of African culture and artistry.
  • Sustainability and Ethical Production: If applicable, emphasize any sustainable or ethical production practices.

Target Customers

Based on the positioning, the ideal customer profile includes:

Demographics:

  • Age: 18-35 years old
  • Gender: Predominantly female, but also inclusive of males who appreciate unique fashion
  • Location: Urban areas in Western countries
  • Income Level: Middle to upper-middle class

Psychographics:

  • Interests: Fashion, culture, travel, art, and social causes
  • Values: Diversity, authenticity, creativity, and sustainability
  • Lifestyle: Trendsetters, socially active, and culturally aware individuals

Illustrative Examples:

  1. Young Professionals: Individuals working in creative industries who seek unique fashion pieces to express their individuality.
  2. College Students: Fashion-forward students who are active on social media and enjoy standing out with unique styles.
  3. Cultural Enthusiasts: People who have a deep appreciation for different cultures and want to incorporate that into their daily lives.

Potential Influencer Matches

Types of Influencers:

  1. Fashion Influencers: Influencers who focus on unique and bold fashion styles. They can showcase how to incorporate Mamarica.store pieces into everyday outfits.
  2. Cultural Influencers: Influencers who celebrate and promote cultural diversity. They can highlight the cultural significance of the patterns and designs.
  3. Lifestyle Influencers: Influencers who share their daily lives and personal style. They can integrate the brand into their lifestyle content, making it relatable to their followers.
  4. Sustainability Influencers: If the brand has sustainable practices, these influencers can emphasize the ethical aspects of the brand.

Platform-Specific Influencers:

  • Instagram: Fashion and lifestyle influencers with visually appealing feeds.
  • TikTok: Trendsetters who create engaging and viral fashion content.
  • Pinterest: Influencers who curate boards focused on unique fashion and cultural inspiration.
  • YouTube: Influencers who create fashion hauls, lookbooks, and cultural content.

Content Creation Ideas

General Ideas:

  • Outfit Inspiration: Posts and videos showing different ways to style Mamarica.store pieces.
  • Behind the Scenes: Content that showcases the design process and the cultural inspiration behind the patterns.
  • Customer Stories: Featuring real customers and their stories about why they love the brand.

Creative Ideas:

  • Cultural Heritage Series: A series of posts or videos exploring the cultural significance of different patterns and designs.
  • Fashion Challenges: TikTok challenges where influencers and followers create outfits using Mamarica.store pieces.
  • Collaborations with Artists: Partnering with African artists to create limited edition pieces and content.
  • Virtual Fashion Shows: Hosting live or pre-recorded fashion shows on Instagram or YouTube to showcase new collections.

By leveraging these strategies, Mamarica.store can effectively reach and engage its target audience, creating a strong brand presence in the market.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Promote African-inspired fashion brand
Influencer Persona
Fashion, lifestyle, and cultural influencers
Content Themes
#AfricanFashion #CulturalStyle #EthnicWear
#1
Africa Imports
Africa Imports
@UCaolNqqS1SRIUAORSkpi7sA
Largest US supplier of African products. We offer the best in African fashions, jewelry and accessories, personal care, health & beauty, fragrance oils, authentic musical instruments and artwork. Wholesale pricing available. Learn more at http://www.africaimports.com
Followers
7.7K
Micro Influencer

Engagement Rate

9999

85%Match Score
Fit for"Promote African-inspired fashion brand"
The channel focuses on African products, including fashion and accessories, which aligns well with the brand's content ideas and target audience.
#2
Blenorah Fashion Line
Blenorah Fashion Line
@UCzu3UZHvInyeBUEf4dCiAeA
Followers
3.4K
Micro Influencer

Engagement Rate

9999

60%Match Score
Fit for"Promote African-inspired fashion brand"
The channel title suggests a focus on fashion, which aligns with the brand's profile, but the lack of detailed description makes it difficult to assess the content style and tone.
#3
Tomilola David-Peter
Tomilola David-Peter
@UC9RAAccoZcKCxaJcb70CsKQ
NG
Hey, Welcome to my channel My name is Tomilola David-Peters. I am a Hair Beautician and Content Creator in Lagos, Nigeria. Be my guest as I explore with you my reality as a Hair Beautician and Personal Growth Enthusiast FOR BUSINESS/ ENQUIRES & COLLABORATIONS CONTACT: Personal: @tovish_ instagram.com/tovish_ Hair: @tovish_hairline Instagram.com/tovish_hairline
Followers
441
Nano Influencer

Engagement Rate

9999

50%Match Score
Fit for"Promote African-inspired fashion brand"
The influencer is a hair beautician and content creator with a focus on personal growth, which partially aligns with the brand's lifestyle aspect but not strongly with fashion or cultural content.
#4
VICE News
VICE News
@UCZaT_X_mc0BI-djXOlfhqWQ
US
VICE News is a multi-award-winning long-form news content unit within VICE. VICE Media is a global media company focused on producing high-quality content on the edge of culture across film, television, news documentaries, digital, and advertising. VICE News. We go there. All video licensing inquiries should be directed to licensing@vice.com.
Followers
9.0M
Mega Influencer

Engagement Rate

9999

20%Match Score
Fit for"Promote African-inspired fashion brand"
The channel is focused on news and media content, which does not align with the brand's focus on fashion, lifestyle, and cultural content.