Travel or lifestyle influencers based in Europe with a passion for cultural experiences and video creation. They should have an engaged audience interested in travel and adventure. Experience in creating high-quality video content is essential.

Product Positioning

Jordan can be positioned as a unique travel destination offering a blend of ancient history, stunning landscapes, and rich culture. It can be marketed towards different segments, such as adventure travelers (Wadi Rum desert), history buffs (Petra, Jerash), wellness seekers (Dead Sea), and cultural explorers (Amman, local cuisine). A fresh angle could focus on sustainable tourism, highlighting eco-friendly accommodations and experiences that benefit local communities.

Target Customers

The ideal customer profile varies depending on the specific angle:

• Adventure Traveler: Aged 25-45, active lifestyle, interested in hiking, climbing, and exploring off-the-beaten-path destinations. Example: A solo traveler from Germany seeking unique experiences.
• History Buff: Aged 40-60, interested in archaeology, ancient civilizations, and historical sites. Example: A retired professor from the UK with a passion for the Middle East.
• Wellness Seeker: Aged 30-55, interested in relaxation, spa treatments, and natural remedies. Example: A busy executive from France looking for a rejuvenating getaway.
• Cultural Explorer: Aged 20-40, interested in experiencing local culture, trying new foods, and meeting new people. Example: A student from Spain on a backpacking trip.

Potential Influencer Matches

• Travel Vloggers: These influencers can showcase the beauty and diversity of Jordan through engaging video content. They can reach a broad audience of potential travelers.
• Adventure/Outdoor Influencers: These influencers can focus on the adventurous aspects of Jordan, such as hiking in Wadi Rum or diving in the Red Sea. They appeal to active travelers.
• History/Culture Influencers: These influencers can delve into the rich history and culture of Jordan, highlighting historical sites and local traditions. They attract history buffs and cultural explorers.
• Luxury Travel Influencers: These influencers can showcase high-end hotels, resorts, and experiences in Jordan, targeting affluent travelers.
• Food/Culinary Influencers: These influencers can explore Jordanian cuisine, highlighting local dishes and culinary experiences. They appeal to foodies and cultural explorers.

Content Creation Ideas

• General Ideas:

  • "7 Days in Jordan: A Complete Itinerary"
  • "Petra: Unveiling the Lost City"
  • "Wadi Rum: Adventure in the Jordanian Desert"
  • "The Ultimate Guide to Jordanian Cuisine"
  • "Exploring Amman: A City of Contrasts"

• Creative Ideas:

  • A time-lapse video showcasing the sunrise over Petra.
  • A drone video capturing the vastness of Wadi Rum.
  • A series of short videos highlighting local artisans and their crafts.
  • A cooking show featuring traditional Jordanian recipes.
  • A virtual reality tour of Jerash.