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Brief

"Seeking local micro-influencers to promote our coffee shop in downtown Pheonix to young professionals and students on Instagram and TikTok."

Seeking local micro-influencers to promote our coffee shop in downtown Pheonix to young professionals and students on Instagram and TikTok.

Research Insight & Analysis

young professionals and students. Emphasizing a cozy atmosphere, high-quality coffee, and a welcoming environment can differentiate it from other coffee shops. Highlighting unique offerings such as specialty drinks, locally sourced ingredients, and events like open mic nights or study sessions can attract the target demographic.

Target Customers

The ideal customer profile includes:

  • Young Professionals: Ages 22-35, working in downtown Phoenix, looking for a place to relax, work remotely, or have casual meetings.
  • Students: Ages 18-25, attending nearby universities or colleges, seeking a comfortable place to study, socialize, and enjoy affordable, quality coffee.

Illustrative examples:

  • Sarah, 24: A marketing executive who enjoys working remotely from coffee shops. She values a quiet, aesthetically pleasing environment with reliable Wi-Fi.
  • Jake, 21: A college student who frequents coffee shops to study and meet friends. He looks for budget-friendly options and a vibrant, youthful atmosphere.

Potential Influencer Matches

To effectively reach the target customers, consider the following types of influencers:

  • Local Food Bloggers: Influencers who focus on the local food scene and have a strong following among young professionals and students. They can showcase the coffee shop's unique offerings and ambiance.
  • Lifestyle Influencers: Individuals who share content about their daily lives, including their favorite spots to work, study, and relax. Their followers often seek recommendations for trendy and comfortable places.
  • Student Influencers: College students with a significant following on Instagram and TikTok. They can create relatable content that resonates with their peers, highlighting the coffee shop as a go-to study spot.

Content Creation Ideas

To align with the brand and potentially go viral, consider the following content ideas:

  • Behind-the-Scenes: Show the process of making specialty drinks, introducing the baristas, and highlighting the shop's unique features.
  • Customer Stories: Share testimonials and stories from regular customers, focusing on how the coffee shop fits into their daily routines.
  • Interactive Challenges: Create Instagram and TikTok challenges, such as a "Latte Art Challenge" where followers can submit their own creations for a chance to win a free drink.
  • Event Highlights: Promote special events like open mic nights, study sessions, or themed nights. Use live streams and stories to capture the atmosphere and encourage attendance.
  • Seasonal Specials: Feature limited-time drinks and promotions, using visually appealing content to create a sense of urgency and excitement.

By leveraging these strategies, the coffee shop can effectively engage with its target audience and build a strong, loyal customer base.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Promote Phoenix coffee shop to young professionals
Influencer Persona
Local micro-influencers on Instagram and TikTok
Content Themes
#PhoenixCoffee #CoffeeLovers #StudySpots
#1
Best Yummy Travel
Best Yummy Travel
@bestyummytravel.com
The most aesthetic & glamorous library in Texas #aestheticlibrary #studyspot #studyspots #studyseshwithme (via gillynova)
Followers
2.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Promote Phoenix coffee shop to young professionals"
The channel has a strong focus on coffee and related content, which aligns well with the brand's content ideas. The subscriber count is very high, but it may not be considered a micro-influencer.
#2
imjustwasim
imjustwasim
@imjustwasim
☕🎯 Target Tip: Level up your coffee game! 🌱✨ Go organic for a mold-free and pesticide-free brew! 🚫🐛 #CoffeeLovers #OrganicBeans #QualityOverQuantity 🌿🛒@Blue Bottle Coffee @dangercoffee
Followers
212.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Promote Phoenix coffee shop to young professionals"
The channel has a strong focus on coffee and related content, which aligns well with the brand's content ideas. The subscriber count is high, but it may not be considered a micro-influencer.
#3
WILDJOY | ARIZONA 🌵
WILDJOY | ARIZONA 🌵
@wildjoyexperiences
best coffee shop to study/work at in phoenix ☕️🌿 its HUGE!! Definitely add Provision Coffee Shop in Central Phoenix to your must-try coffee shop list ✍️ lemme know any other ones you wanna see in the comments! #phoenix #phoenixaz #coffee #coffeeshop #plants #plantsoftiktok #remotework #studyspot
Followers
331.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Promote Phoenix coffee shop to young professionals"
The channel focuses on coffee and local Phoenix content, which aligns well with the brand's content ideas. The subscriber count is high, but it may not be considered a micro-influencer.
#4
Cleveland Magazine
Cleveland Magazine
@clevelandmagazine
Christopher Feran wants you to know that coffee shouldn’t cost pennies on the dollar. The longtime coffee consultant, who spent about six years as the director of coffee at Phoenix Coffee Co., is passionate about ensuring that java is both economically and environmentally responsible — and that simply can’t be done, he says, at rock-bottom prices. “Across the industry, whether we’re looking at service staff, roasters, the production line or farms, the reality is that specialty coffee is reliant upon low and unpaid labor,” says Feran, a coffee buyer for roasteries in New York and Los Angeles. “In conjunction with the climate crisis, the result is that coffee is not a sustainable way for people to make a living anymore.” 📌 Click the link in our bio to read how Feran raises funds for a local, small-batched roastery to focus on quality over quantity. ✒ @katekaput 📷 @gracekmcconnell #cleveland #cle #phoenixcoffee #roastery #coffee
Followers
77.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Promote Phoenix coffee shop to young professionals"
The channel focuses on coffee and local Cleveland content, which aligns well with the brand's content ideas. The subscriber count is moderate.
#5
Barista Daniel Fernando
Barista Daniel Fernando
@barista_daniel_fernando
Subiendo de nuevo ya que Instagram le quita los audios a los vídeos 😊☕️ ¿Te gustan los retos? Pues hoy me he atrevido a hacer un café turco, una de las formas más antiguas y tradicionales de preparar esta bebida. No se necesita ninguna máquina, solo un café arábica muy fino, agua, azúcar y una olla especial de cobre llamada cezve. El secreto está en controlar el fuego y la espuma, que se forma al hervir el café varias veces. El resultado es un café intenso y aromático, que se sirve en unas tazas diminutas y elegantes. ¿Sabías que el café turco se usa para adivinar el futuro? Yo no me atreví a mirar los posos, pero sí a disfrutar de este café tan especial.😃 ☕. Espero que algún día lo prueben y me puedan contar su experiencia! 😊☕ . . . . #amantesdelcafe #turkey #coffeetime☕ #cafeadictos #coffeelovers #cafeteros #cafecito☕ #turkcoffee #cafetero #cafe
Followers
371.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Promote Phoenix coffee shop to young professionals"
This channel focuses on coffee and has a large subscriber count, which aligns with 'Morning coffee routines for busy professionals'. However, the platform is YouTube.
#6
Pastry Arts Magazine
Pastry Arts Magazine
@pastryartsmag
This is for the chocolate and coffee lovers! 🍫☕️ Indulge in this delicious Coffee Cake from @anjamin_ 🍰🌰 It's made with dark chocolate sponge cake, roasted almonds, and a hint of long pepper 🌶️✨ It's topped with almond-infused coffee mousse and covered in almond velvet 😋 • • • Want us to share your creations? Tag @pastryartsmag 👍 Want more pastry inspiration? Tap the link in bio for the Pastry Arts Magazine Subscription, Pastry Arts Virtual Summit, or Pastry Arts Podcast! ☝️
Followers
355.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Promote Phoenix coffee shop to young professionals"
While the channel focuses on coffee and pastries, it has a large following and may not be considered a micro-influencer. The content aligns well with the brand's ideas.