Dancers, choreographers, or dance instructors aged 18-35, primarily active on Instagram and TikTok.

Product Positioning

To effectively position a brand or service related to dance performances, it is essential to highlight the unique aspects that differentiate it from competitors. This could involve emphasizing the quality of the performances, the talent of the dancers, or the emotional connection that dance can create with audiences. For new products, consider aligning them with current trends in the dance community, such as incorporating popular dance styles or collaborating with well-known choreographers. Fresh angles could include focusing on the educational aspect of dance, promoting wellness through dance, or showcasing dance as a form of self-expression.

Target Customers

The ideal customer profile for a dance performance-related brand may include:

• Dance Enthusiasts: Individuals who actively participate in dance classes or workshops and are passionate about various dance styles.

• Parents of Young Dancers: Parents looking for opportunities for their children to engage in dance, whether through classes, performances, or competitions.

• Event Planners: Professionals seeking entertainment options for events, such as weddings, corporate functions, or community festivals.

• Fitness Seekers: Individuals interested in dance as a form of exercise, looking for classes or performances that promote health and wellness.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Professional Dancers: Influencers who are established dancers can showcase the performances and provide authentic endorsements, appealing directly to dance enthusiasts and aspiring dancers.

• Dance Instructors: Influencers who teach dance can attract parents and young dancers, providing insights into the benefits of dance education and promoting classes or performances.

• Fitness Influencers: Those who focus on health and wellness can introduce dance as a fun and effective workout, appealing to fitness seekers.

• Event Planners and Coordinators: Influencers in the event planning space can help promote dance performances as entertainment options for various events, reaching a broader audience.

Content Creation Ideas

To engage the target audience and create shareable content, consider the following ideas:

• Behind-the-Scenes Videos: Show the preparation and rehearsal process for dance performances, giving audiences a glimpse into the hard work and dedication involved.

• Dance Challenges: Create viral dance challenges that encourage audience participation, leveraging social media platforms to increase visibility.

• Educational Content: Share tutorials or tips on different dance styles, appealing to both enthusiasts and beginners.

• Emotional Storytelling: Highlight personal stories of dancers and how dance has impacted their lives, creating a deeper connection with the audience.

• Live Performances: Stream live dance performances or Q&A sessions with dancers, allowing audiences to engage in real-time and feel part of the experience.