The product in question is electronic devices intended to replace paper. This positions the brand within the tech and sustainability markets. The key selling points are likely to be environmental benefits, cost savings over time, and enhanced functionality compared to traditional paper. The brand can emphasize eco-friendliness, efficiency, and modernity.
The ideal customer profile includes:
Illustrative examples:
By leveraging these strategies, the brand can effectively reach and engage its target audience, driving awareness and adoption of its electronic devices.
Extracted from Campaign Brief & Market Analysis