The product in question is electronic devices, positioned as a more sustainable and efficient alternative to paper. This positioning leverages the growing trend towards digital transformation and environmental consciousness. The brand can emphasize the benefits of reducing paper waste, improving productivity, and enhancing digital integration in both personal and professional settings.
The ideal customer profile includes:
By leveraging these strategies, the brand can effectively reach its target audience and promote the adoption of electronic devices over paper.
Extracted from Campaign Brief & Market Analysis