MyInfluencer
Brief

"invest in electronic devices instead of paper"

Promoting electronic devices over paper

Research Insight & Analysis

Product Positioning

The product in question is electronic devices, positioned as a more sustainable and efficient alternative to paper. This positioning leverages the growing trend towards digital transformation and environmental consciousness. The brand can emphasize the benefits of reducing paper waste, improving productivity, and enhancing digital integration in both personal and professional settings.

Target Customers

The ideal customer profile includes:

  • Tech-Savvy Professionals: Individuals who are already inclined towards using technology for work and personal tasks. Examples include software developers, digital marketers, and remote workers.
  • Environmental Enthusiasts: Consumers who prioritize sustainability and are looking for ways to reduce their carbon footprint. Examples include eco-conscious millennials and Gen Z consumers.
  • Educational Institutions: Schools and universities that are moving towards digital classrooms and need electronic devices for students and staff.
  • Businesses: Companies looking to improve efficiency and reduce costs associated with paper usage. Examples include startups, SMEs, and large corporations.

Potential Influencer Matches

  • Tech Reviewers: Influencers who specialize in reviewing electronic gadgets and technology. They can provide in-depth reviews and comparisons, reaching tech-savvy professionals and businesses.
  • Environmental Advocates: Influencers who focus on sustainability and eco-friendly practices. They can highlight the environmental benefits of switching to electronic devices, appealing to environmental enthusiasts.
  • Educational Content Creators: Influencers who create content around education and digital learning. They can demonstrate the use of electronic devices in educational settings, targeting schools and universities.
  • Business Influencers: Influencers who provide insights on business efficiency and productivity. They can showcase how electronic devices can streamline operations and reduce costs, appealing to business customers.

Content Creation Ideas

  • Product Reviews and Unboxings: Tech reviewers can create detailed unboxing videos and reviews, highlighting the features and benefits of the electronic devices.
  • Sustainability Challenges: Environmental advocates can create challenges that encourage their followers to reduce paper usage and switch to electronic devices.
  • Digital Classroom Tutorials: Educational content creators can produce tutorials on how to integrate electronic devices into classroom settings, demonstrating their practical applications.
  • Efficiency Case Studies: Business influencers can share case studies and testimonials from companies that have successfully transitioned to electronic devices, showcasing the tangible benefits.

By leveraging these strategies, the brand can effectively reach its target audience and promote the adoption of electronic devices over paper.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Promoting electronic devices over paper
Campaign Objectives
Looking for tech enthusiasts, eco-friendly advocates, or tech professionals to promote electronic devices as an alternative to paper. Ideal influencers should create content highlighting the benefits of going digital, such as environmental impact, efficiency, and cost savings. Active on Instagram, YouTube, and Twitter.
Influencer Persona
Tech enthusiasts, eco-friendly advocates, or tech professionals
Content Themes
#ElectronicDevices #GoDigital #Paperless
#1
Simplilearn
Simplilearn
@UCsvqVGtbbyHaMoevxPAq9Fg
US
Simplilearn is the world’s #1 online Bootcamp and one of the world’s leading certification training providers. Based in San Francisco, California, and Bangalore, India, we provide training in areas where technologies and best practices are changing rapidly, and the demand for qualified candidates significantly exceeds the supply. We have trained over 3,000,000 professionals, have over 2000 qualified trainers on board, and offer over 400 courses with 40 plus global accreditations. With live instructions from leading experts, interactive labs & projects, peer-to-peer collaboration, on-demand lessons, and 24/7 learning support, we provide learners with a comprehensive curriculum at a fraction of the cost of an on-campus program. For more information, visit https://www.simplilearn.com/ Our FREE courses via SkillUp by Simplilearn now come with Completion Certificates! :https://www.simplilearn.com/skillup-free-online-courses
Followers
4.4M
Mega Influencer
Engagement Rate
0.0%
Last Post
6 days ago
85%Match Score
Fit for"Looking for tech enthusiasts, eco-friendly advocates, or tech professionals to promote electronic devices as an alternative to paper. Ideal influencers should create content highlighting the benefits of going digital, such as environmental impact, efficiency, and cost savings. Active on Instagram, YouTube, and Twitter."
Simplilearn focuses on online education and training in technology, which aligns with the brand's goal of promoting electronic devices. Their content could effectively highlight the benefits of going digital, making them a strong candidate for the campaign. They have a professional tone that matches the brand's desired style.
#2
Digital Transformation with Eric Kimberling
Digital Transformation with Eric Kimberling
@UCJ3oB3ghEUdGhHnXZD4Dx3g
US
Independent thought leadership on digital transformation, SAP S/4HANA, Oracle Cloud ERP, Microsoft Dynamics 365, and a variety of other ERP, CRM and HCM implementations. My team and I at Third Stage Consulting Group provide technology-agnostic advice to our global client base to help them achieve digital transformation success and avoid the failures caused by biased and ineffective advice. Topics include digital strategy, software selection, organizational change management, implementation project management, and ERP expert witness. We work with a variety of enterprise technologies, including Enterprise Resource Planning (ERP), Human Capital Management (HCM), Customer Relationship Management (CRM), Supply Chain Management (SCM), eCommerce, and others. Also visit Third Stage Consulting on YouTube and LinkedIn. LinkedIn: LinkedIn.com/in/Eric kimberling Twitter: @erickimberling Instagram: @erickimberling Clubhouse: @erickimberling
Followers
115.0K
Macro Influencer
Engagement Rate
0.0%
Last Post
6 days ago
80%Match Score
Fit for"Looking for tech enthusiasts, eco-friendly advocates, or tech professionals to promote electronic devices as an alternative to paper. Ideal influencers should create content highlighting the benefits of going digital, such as environmental impact, efficiency, and cost savings. Active on Instagram, YouTube, and Twitter."
This influencer provides independent thought leadership on digital transformation and technology, which aligns well with the brand's focus on promoting electronic devices. Their content could effectively highlight the benefits of going digital, making them a strong candidate for the campaign. They have a professional tone that matches the brand's desired style.
#3
Schneider Electric
Schneider Electric
@UCnpqjEw2RHDBNVGDe8pI7tw
US
Schneider’s purpose is to create Impact by empowering all to make the most of our energy and resources, bridging progress and sustainability. At Schneider, we call this Life Is On. Our mission is to be the trusted partner in Sustainability and Efficiency. We are a global industrial technology leader bringing world-leading expertise in electrification, automation and digitization to smart industries, resilient infrastructure, future-proof data centers, intelligent buildings, and intuitive homes. Anchored by our deep domain expertise, we provide integrated end-to-end lifecycle AI enabled Industrial IoT solutions with connected products, automation, software and services, delivering digital twins to enable profitable growth for our customers. We are a people company and embrace diversity and inclusion in everything we do, guided by our meaningful purpose of a sustainable future for all.
Followers
212.0K
Macro Influencer
Engagement Rate
0.0%
Last Post
7 days ago
80%Match Score
Fit for"Looking for tech enthusiasts, eco-friendly advocates, or tech professionals to promote electronic devices as an alternative to paper. Ideal influencers should create content highlighting the benefits of going digital, such as environmental impact, efficiency, and cost savings. Active on Instagram, YouTube, and Twitter."
Schneider Electric focuses on sustainability and efficiency, which aligns well with the brand's eco-friendly advocacy. The content style is professional and informative, making it suitable for promoting the benefits of electronic devices over paper. This account has the potential to authentically integrate the brand's messaging into its content.
#4
Gerd Leonhard
Gerd Leonhard
@UCOHm-yfLAeTYdLd4fnALewA
CH
Gerd Leonhard is a leading Public Thinker, Futurist and Keynote Speaker, Author, Film-Maker, and the CEO of The Futures Agency based in Zurich, Switzerland. His motto is People, Planet, Purpose and Prosperity. As a student of philosophy, music and society yet steeped in the world of commerce, business, and technology, Gerd has spent the last 2 decades bringing practical wisdom ‘back from the future’ to help individuals, organizations, enterprises and governments around the world get a better grip of technological disruption and to make better choices, today. Visit www.futuristgerd.com and www.techvshuman.com In his last book ‘Technology vs Humanity’, Gerd explores a wide range of ethical and social questions that urgently need answering before we blindly forego our very humanity in order to ‘transcend our limitations’. Gerd's latest films: Look Up Now (2023) www.lookupnow.tv Twice upon a time (2022) www.twiceuponatime.tv The Good Future (2021) www.thegoodfuturefilm.com
Followers
327.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for tech enthusiasts, eco-friendly advocates, or tech professionals to promote electronic devices as an alternative to paper. Ideal influencers should create content highlighting the benefits of going digital, such as environmental impact, efficiency, and cost savings. Active on Instagram, YouTube, and Twitter."
Gerd Leonhard is a futurist and public thinker who discusses technology and its impact on society, which could align with the brand's eco-friendly and tech-focused messaging. However, his content is more philosophical and may not directly promote electronic devices. While he has a strong following, the fit for the specific campaign is moderate.
#5
Ionology
Ionology
@UCxUq8T3Xn3Xrr_8wyGrxIYQ
GB
Ionology is a Digital Transformation consulting and Executive Education company, operating globally, based in Belfast, Northern Ireland. Since 1999, Ionology has partnered with companies to create and implement high performance Digital Transformation delivery plans to give them a competitive advantage and enable them to transform into digital businesses. Through knowledge, insights and actions learned from experience, Ionology have formulated practical Digital Transformation frameworks and models which have been tested and refined over 15 years in business. We guide businesses and organisations through the process of Digital Transformation, helping them stay relevant in this highly connected world. Find out how we can guide you through your Digital Transformation journey and help 10 x your business here: www.ionology.com
Followers
8.7K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
65%Match Score
Fit for"Looking for tech enthusiasts, eco-friendly advocates, or tech professionals to promote electronic devices as an alternative to paper. Ideal influencers should create content highlighting the benefits of going digital, such as environmental impact, efficiency, and cost savings. Active on Instagram, YouTube, and Twitter."
Ionology focuses on digital transformation and has a professional tone that could align with the brand's messaging about electronic devices. However, their content is more geared towards businesses rather than individual consumers, which may limit their effectiveness in promoting eco-friendly tech solutions. They are a moderate fit for the campaign.
#6
Device Orchestra
Device Orchestra
@UCDwMh0pu1iSXeKx7qmqjIQA
FI
I play music covers using electric toothbrushes, credit card machines, typewriters, and other electric devices. I control the devices using a microcontroller, some wires, and my programming skills. Thanks to the ideas of my subscribers, my devices now have googly eyes, and some even wigs and pipe cleaner arms. Sometimes I also make the devices perform choreographies, by making the devices move each other. Subscribe and see how Device Orchestra grows and develops! ► Subscribe: https://www.youtube.com/c/deviceorchestra?sub_confirmation=1 ► Patreon: https://bit.ly/dopatreon ► Merch: https://crowdmade.com/collections/deviceorchestra ► Spotify: https://spoti.fi/3olwAfl ► Apple Music: https://apple.co/37BPlEu ► Instagram: https://www.instagram.com/deviceorchestra
Followers
681.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
65%Match Score
Fit for"Looking for tech enthusiasts, eco-friendly advocates, or tech professionals to promote electronic devices as an alternative to paper. Ideal influencers should create content highlighting the benefits of going digital, such as environmental impact, efficiency, and cost savings. Active on Instagram, YouTube, and Twitter."
El canal presenta un enfoque creativo en la música y la tecnología, lo que podría alinearse con la promoción de dispositivos electrónicos. Sin embargo, no hay un enfoque claro en la sostenibilidad o la transición de papel a digital. Por lo tanto, es un ajuste moderado para la campaña.