Influencers should be based in Ontario, aged 20-50, with a focus on employment and career advice. They can be male or female and should have a strong presence on platforms like Instagram, LinkedIn, or Facebook.

Product Positioning

To effectively promote labor roles in Ontario, the brand should position itself as a vital resource for job seekers and employers alike. Emphasizing the benefits of these roles, such as competitive wages, career growth opportunities, and the importance of skilled labor in the local economy, can resonate well with both potential employees and employers. Highlighting the unique aspects of working in Ontario, such as community support, work-life balance, and the diversity of industries, can create a compelling narrative that attracts interest.

Target Customers

The ideal customer profile includes:

• Job Seekers: Individuals actively looking for labor roles, including recent graduates, career changers, and those re-entering the workforce. For example, a recent college graduate seeking entry-level positions in construction or manufacturing.

• Employers: Companies in Ontario looking to fill labor positions, such as construction firms, manufacturing plants, and service industries. For instance, a local construction company needing skilled laborers to meet project demands.

• Career Advisors: Professionals who guide job seekers, such as career coaches and employment agencies. An example would be a career counselor at a community college who assists students in finding job placements.

Potential Influencer Matches

1. Local Industry Experts: Influencers who have a strong presence in the labor market, such as HR professionals or industry leaders. They can provide insights into the job market and promote the benefits of labor roles.

2. Career Coaches and Advisors: Influencers who specialize in career development can reach job seekers directly. They can share tips on job applications, interviews, and the advantages of pursuing labor roles.

3. Community Figures: Local influencers who are well-respected in their communities, such as local business owners or community leaders. They can advocate for the importance of labor roles and encourage community members to consider these opportunities.

4. Social Media Influencers: Influencers with a focus on lifestyle, work-life balance, or local events can help reach a broader audience. They can create engaging content that showcases the benefits of labor roles in a relatable manner.

Content Creation Ideas

• Success Stories: Share testimonials from individuals who have successfully found labor roles in Ontario, highlighting their experiences and career growth.

• Day in the Life: Create video content that follows a worker in a labor role, showcasing their daily tasks, challenges, and rewards.

• Industry Insights: Develop articles or videos featuring interviews with industry experts discussing the current job market and the importance of skilled labor.

• Job Application Tips: Provide practical advice on how to apply for labor roles, including resume writing, interview preparation, and networking strategies.

• Community Engagement: Organize local events or webinars that connect job seekers with employers, featuring discussions on the benefits of labor roles and opportunities available in Ontario.

These content ideas can help engage the target audience and promote labor roles effectively, increasing visibility and interest in the available positions.