Influencers should be aged 25-45, located in Layton, UT, with a focus on motorcycles or automotive content. They should have a strong following on platforms like Instagram and YouTube.

Product Positioning

MV Agusta motorcycles are positioned as high-performance, luxury motorcycles that appeal to enthusiasts and riders who value craftsmanship, design, and speed. To effectively promote these motorcycles in Layton, UT, the brand can emphasize their unique Italian heritage, advanced engineering, and exclusivity. Highlighting features such as limited editions, customization options, and the thrill of riding can create a strong emotional connection with potential customers.

Fresh angles could include focusing on the lifestyle associated with owning an MV Agusta, such as the community of riders, events, and the experience of riding in scenic Utah landscapes. Collaborating with local motorcycle clubs or events can also enhance brand visibility and engagement.

Target Customers

The ideal customer profile for MV Agusta motorcycles includes:

• Motorcycle Enthusiasts: Individuals who are passionate about motorcycles, often participating in riding events or clubs. They appreciate high-performance machines and are likely to invest in premium brands.

• Luxury Lifestyle Consumers: Affluent individuals who value exclusivity and craftsmanship in their purchases. They may not only be interested in motorcycles but also in luxury cars, watches, and other high-end products.

• Adventure Seekers: People who enjoy outdoor activities and seek thrilling experiences. They are likely to be drawn to the performance and design of MV Agusta motorcycles for weekend rides or road trips.

Illustrative examples include:

• A 35-45-year-old male professional with disposable income who enjoys weekend rides and participates in motorcycle rallies.

• A 30-50-year-old female entrepreneur who values luxury brands and seeks unique experiences.

• A 25-40-year-old adventure enthusiast who enjoys exploring the outdoors and values high-performance vehicles.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Motorcycle Influencers: These influencers have a dedicated following of motorcycle enthusiasts. They can provide authentic reviews, riding experiences, and showcase the performance of MV Agusta motorcycles.

• Lifestyle Influencers: Influencers who focus on luxury lifestyles can highlight the exclusivity and craftsmanship of MV Agusta. They can create content that integrates the motorcycle into a broader luxury lifestyle narrative.

• Adventure and Travel Influencers: These influencers can showcase the thrill of riding MV Agusta motorcycles through scenic routes in Utah, appealing to adventure seekers and outdoor enthusiasts.

• Local Influencers: Collaborating with influencers based in Layton, UT, or nearby areas can help create a community-focused campaign, engaging local riders and enthusiasts.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Rider Stories: Feature stories of MV Agusta owners, highlighting their experiences, adventures, and the community aspect of motorcycle riding.

• Behind-the-Scenes: Create content that showcases the craftsmanship and engineering behind MV Agusta motorcycles, appealing to those who appreciate quality and design.

• Scenic Rides: Produce videos or photo series of scenic rides in Utah, emphasizing the thrill and beauty of riding an MV Agusta.

• Customization Features: Share content on customization options available for MV Agusta motorcycles, encouraging potential customers to envision their unique ride.

• Events and Meetups: Organize or participate in local motorcycle events, creating content around these gatherings to foster community engagement and brand visibility.

These ideas can help create a strong online presence and foster a connection with potential customers, driving interest and engagement in the MV Agusta brand.