Influencers aged 18-35, active on Instagram and TikTok, with a strong presence in the party and event scene in Bali.

Product Positioning

The product in question is a party event in Bali. This type of event can be positioned as an exclusive, vibrant, and unforgettable experience in one of the world's most popular tourist destinations. Bali is known for its beautiful beaches, vibrant nightlife, and cultural richness, making it an ideal location for a party event. The event can be marketed as a must-attend for those looking a unique blend of tropical paradise and high-energy entertainment.

Target Customers

The ideal customer profile for this party event would include:

• Young Adults (Ages 18-35): Individuals who are looking for exciting nightlife experiences and are likely to travel for unique events.
• Tourists and Expats in Bali: People who are already in Bali and are looking for local events to attend.
• Social Media Enthusiasts: Individuals who enjoy sharing their experiences on social media platforms and are likely to influence their followers to attend similar events.

Illustrative examples:

• A 25-year-old travel blogger from Australia who frequently visits Bali and shares their experiences with a large following.
• A group of friends from Europe on a vacation in Bali, looking for exciting nightlife activities.
• An expatriate living in Bali who enjoys attending local events and has a network of other expats and locals.

Potential Influencer Matches

• Travel Influencers: These influencers often have followers who are interested in travel destinations and experiences. They can showcase the event as a part of their Bali travel itinerary, attracting tourists.
• Lifestyle Influencers: Influencers who focus on lifestyle content, including nightlife, fashion, and social events. They can highlight the exclusivity and excitement of the party event.
• Local Influencers: Influencers based in Bali or with a significant following in Bali. They can reach the local audience and expats who are already in the area.
• Music and DJ Influencers: Influencers who are DJs or are involved in the music scene. They can promote the event by emphasizing the music and entertainment aspects.

Content Creation Ideas

• Event Teasers: Short, engaging videos or stories that give a sneak peek into the event setup, location, and activities.
• Behind-the-Scenes: Content showing the preparation and behind-the-scenes action leading up to the event, creating anticipation.
• Live Coverage: Live streaming parts of the event to give followers a real-time experience and encourage them to attend future events.
• Guest Highlights: Featuring notable guests or influencers attending the event, creating a sense of exclusivity.
• Photo Contests: Encouraging attendees to share their best photos from the event with a specific hashtag, with the chance to win prizes or be featured on the event's social media pages.

By leveraging these strategies, the party event in Bali can attract a diverse and enthusiastic audience, ensuring its success and creating a memorable experience for all attendees.