Fitness enthusiasts, beauty experts, and health-conscious individuals who regularly post about health, fitness, and beauty.

Product Positioning

The product in question is "protein collagen water," which is beneficial for skin and muscles. This positions the product in the health and wellness market, specifically targeting consumers interested in skincare and muscle health. The product can be marketed as a convenient, on-the-go solution for individuals looking to improve their skin elasticity and muscle recovery through a hydrating beverage. Emphasizing the dual benefits of collagen for skin and protein for muscles can set it apart from other health drinks.

Target Customers

Ideal Customer Profile

1. Fitness Enthusiasts: Individuals who regularly engage in physical activities and are looking for products that aid in muscle recovery and overall fitness.
2. Beauty and Skincare Aficionados: Consumers who are focused on maintaining or improving their skin health and are open to trying new products that promise skin benefits.
3. Health-Conscious Individuals: People who prioritize their overall well-being and are interested in functional beverages that offer additional health benefits.
4. Busy Professionals: Those who seek convenient, healthy options to incorporate into their hectic lifestyles.

Illustrative Examples

• A 30-year-old woman who regularly attends yoga classes and is interested in products that support her skin and muscle health.
• A 25-year-old man who goes to the gym five times a week and is looking for a post-workout drink that aids in muscle recovery.
• A 40-year-old professional who is conscious about aging and is interested in products that can help maintain youthful skin.

Potential Influencer Matches

Fitness Influencers

These influencers can demonstrate the benefits of the product in their workout routines, highlighting how it aids in muscle recovery and hydration.

Beauty and Skincare Influencers

These influencers can focus on the skin benefits of the product, sharing their personal experiences and results with their audience.

Health and Wellness Influencers

These influencers can provide a holistic view of the product, discussing both the skin and muscle benefits, and how it fits into a healthy lifestyle.

Lifestyle Influencers

These influencers can showcase the product as part of their daily routine, emphasizing its convenience and dual benefits for busy individuals.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can share their honest reviews and personal experiences with the product.
• Before and After: Influencers can document their skin and muscle health before and after using the product for a set period.
• Daily Routine Integration: Influencers can show how they incorporate the product into their daily routines, whether it's post-workout or as a mid-day refreshment.

Creative Ideas

• Challenge Series: Create a 30-day challenge where influencers and their followers commit to using the product daily and share their progress.
• Recipe Integration: Influencers can create unique recipes or smoothies using the protein collagen water, showcasing its versatility.
• Collaborative Giveaways: Partner with influencers for giveaways that encourage their followers to try the product and share their experiences.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that highlights the unique benefits of protein collagen water.