The product in question is "protein collagen water," which is beneficial for skin and muscles. This positions the product in the health and wellness market, specifically targeting consumers interested in skincare and muscle health. The product can be marketed as a convenient, on-the-go solution for individuals looking to improve their skin elasticity and muscle recovery through a hydrating beverage. Emphasizing the dual benefits of collagen for skin and protein for muscles can set it apart from other health drinks.
These influencers can demonstrate the benefits of the product in their workout routines, highlighting how it aids in muscle recovery and hydration.
These influencers can focus on the skin benefits of the product, sharing their personal experiences and results with their audience.
These influencers can provide a holistic view of the product, discussing both the skin and muscle benefits, and how it fits into a healthy lifestyle.
These influencers can showcase the product as part of their daily routine, emphasizing its convenience and dual benefits for busy individuals.
By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that highlights the unique benefits of protein collagen water.
Extracted from Campaign Brief & Market Analysis