Rodzice dzieci w wieku szkolnym, z Warszawy, z wysokim wykształceniem, zamożni, aktywni w mediach społecznościowych.

Product Positioning

The brand, a private primary school in Warsaw, can be positioned as a premium educational institution that caters specifically to affluent, highly educated, and emotionally aware parents. This positioning emphasizes not only academic excellence but also the holistic development of children, including emotional intelligence and social skills.

To differentiate from competitors, the school could highlight unique programs such as personalized learning plans, emotional intelligence workshops, and partnerships with local cultural institutions. Additionally, showcasing success stories of alumni and testimonials from parents can enhance credibility and attract the target demographic.

Target Customers

The ideal customer profile includes:

• Affluent Parents: Families with a high disposable income who prioritize quality education and are willing to invest in their children's future.

• Highly Educated Individuals: Parents with advanced degrees who value academic rigor and innovative teaching methods.

• Emotionally Aware Families: Parents who understand the importance of emotional intelligence and seek schools that foster this in their children.

Illustrative examples include:

• A couple in their 30s-40s, both professionals in high-paying jobs (e.g., doctors, lawyers) with one or two children aged 6-10, looking for a nurturing environment that supports both academic and emotional growth.

• Single parents who are successful entrepreneurs, seeking a school that aligns with their values of personal development and social responsibility.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Education Experts: Influencers who specialize in educational content, such as teachers, educational consultants, or authors of parenting books. They can provide insights into the school's curriculum and its benefits.

• Parenting Bloggers/Vloggers: Influencers who focus on parenting and family life, particularly those who emphasize education and emotional well-being. Their authentic reviews and experiences can resonate with the target audience.

• Local Community Figures: Influencers who are well-known in the Warsaw area, such as local celebrities or community leaders, can help build trust and credibility within the community.

• Child Development Specialists: Psychologists or child development experts who can discuss the importance of emotional intelligence in education, aligning with the school's values.

Content Creation Ideas

To engage the target audience and promote the school, consider the following content topics and ideas:

• Parenting Workshops: Host online or in-person workshops on topics like emotional intelligence, effective parenting strategies, and the importance of a strong educational foundation.

• Success Stories: Create video testimonials featuring parents and alumni discussing their positive experiences and the impact of the school on their children's lives.

• Educational Blog Series: Develop a blog series that covers various aspects of child development, innovative teaching methods, and tips for parents on supporting their children's education at home.

• Interactive Social Media Campaigns: Launch campaigns that encourage parents to share their own stories or tips related to education and emotional growth, fostering community engagement.

• Behind-the-Scenes Content: Share glimpses of daily school life, highlighting unique programs, teacher interactions, and student achievements to create a sense of connection and transparency.

These strategies can help position the school as a leader in education while effectively reaching and engaging the target audience.