Food enthusiasts, lifestyle influencers, aged 18-35, located in Navi Mumbai, with a strong presence on Instagram and YouTube.

Product Positioning

The business is a quick commerce food outlet located in Panvel, Navi Mumbai, offering a variety of fast-food items such as burgers, fries, pizza, shakes, and wraps. The brand can be positioned as a convenient and trendy spot for quick bites, appealing to both locals and visitors in the area. Emphasizing the freshness, taste, and speed of service can differentiate it from competitors. Highlighting any unique flavors or signature dishes can also attract attention.

Target Customers

The ideal customer profile includes:

• Young Professionals and Students: Individuals looking for quick and tasty meals during lunch breaks or after classes.
• Families: Local families seeking a casual dining experience or takeout options for busy evenings.
• Tourists and Visitors: People visiting Panvel who want to try local fast-food options.

Illustrative examples include a college student grabbing a quick lunch between classes, a family enjoying a weekend meal, or a group of friends looking for a late-night snack.

Potential Influencer Matches

• Food Bloggers and Vloggers: Influencers who specialize in food reviews and have a strong following in Navi Mumbai. They can create engaging content showcasing the taste and variety of the menu.

• Local Lifestyle Influencers: Individuals who focus on lifestyle content and have a significant local following. They can highlight the convenience and ambiance of the outlet.

• Micro-Influencers: Local influencers with a smaller but highly engaged audience. They can create authentic content and drive word-of-mouth recommendations.

Content Creation Ideas

• Taste Test Challenges: Collaborate with influencers to create videos where they try different menu items and share their honest reactions.

• Behind-the-Scenes Tours: Showcase the preparation process of popular dishes, emphasizing quality and freshness.

• Customer Stories: Feature stories or testimonials from satisfied customers, highlighting their favorite menu items and experiences.

• Limited-Time Offers: Promote special deals or new menu items through influencer posts to create urgency and attract walk-in customers.

• Interactive Polls and Q&A: Use social media platforms to engage with the audience by asking them to vote on their favorite dishes or answer questions about their dining preferences.