Food enthusiasts or lifestyle influencers aged 18-35, located in the same city as the business.

Product Positioning

The business is positioned in the quick commerce sector, focusing on fast food items such as burgers, fries, pizza, shakes, and wraps. This positions the brand as a convenient and quick dining option for customers seeking fast, tasty meals. The brand can leverage its diverse menu to appeal to a wide range of tastes and preferences, emphasizing speed, convenience, and variety as key selling points.

Target Customers

The ideal customer profile includes:

• Young Professionals: Individuals aged 18-35 who are looking for quick meal options during lunch breaks or after work.
• Students: College and university students who prefer affordable and fast meal options.
• Families: Families seeking a quick and easy dining solution for busy weeknights or weekends.

Illustrative examples include a college student grabbing a quick lunch between classes, a young professional picking up dinner on the way home, or a family enjoying a casual meal out.

Potential Influencer Matches

• Food Bloggers and Vloggers: Influencers who specialize in food reviews and culinary experiences can showcase the taste and variety of the menu items.
• Lifestyle Influencers: Those who focus on urban living and convenience can highlight the quick service and accessibility of the business.
• Local Influencers: Influencers with a strong local following can drive foot traffic by promoting the business as a go-to spot for quick meals in the area.

Each type of influencer can reach the target customers by creating engaging content that highlights the convenience, taste, and variety of the menu offerings.

Content Creation Ideas

• Taste Tests and Reviews: Influencers can create videos or posts reviewing different menu items, sharing their genuine reactions and recommendations.
• Behind-the-Scenes Content: Showcasing the preparation process of popular items to highlight freshness and quality.
• Customer Experience Stories: Sharing testimonials or stories from satisfied customers to build trust and authenticity.
• Limited-Time Offers and Promotions: Creating buzz around special deals or new menu items to encourage immediate visits.

These content ideas align with the brand's focus on quick, tasty meals and have the potential to engage a wide audience, driving both online interest and in-store visits.