MyInfluencer
Brief

"I want to seach for real estate, lifestyle influencers for a real estate company in india, please help me with that"

Real estate and lifestyle influencers in India

Research Insight & Analysis

Product Positioning

The user's query indicates that they are looking for influencers to promote a real estate company in India. Real estate in India is a competitive market with a diverse range of properties, from affordable housing to luxury estates. The company can be positioned as a reliable and trustworthy provider of real estate solutions, catering to various segments such as first-time homebuyers, investors, and luxury property seekers. Emphasizing unique selling points like prime locations, modern amenities, and competitive pricing can help differentiate the brand.

Target Customers

Based on the positioning, the ideal customer profile can be segmented into:

  1. First-time Homebuyers: Young professionals and newly married couples looking for affordable housing options in urban areas.
  2. Investors: Individuals and businesses seeking investment opportunities in real estate for rental income or capital appreciation.
  3. Luxury Property Seekers: High-net-worth individuals (HNWIs) and expatriates looking for premium properties with luxurious amenities and prime locations.

Illustrative examples:

  • A 30-year-old IT professional in Bangalore looking to buy their first apartment.
  • A 45-year-old business owner in Mumbai interested in investing in commercial properties.
  • A 50-year-old NRI (Non-Resident Indian) seeking a luxury villa in Goa for vacation purposes.

Potential Influencer Matches

Real Estate Influencers

  • Property Reviewers: Influencers who specialize in reviewing and showcasing different properties. They can provide detailed tours and highlight the unique features of the real estate company's offerings.
  • Real Estate Investment Experts: Influencers who focus on real estate investment advice. They can discuss the potential returns and benefits of investing in the company's properties.

Lifestyle Influencers

  • Home Decor and Interior Design Influencers: These influencers can showcase how the properties can be styled and decorated, appealing to potential buyers' aesthetic sensibilities.
  • Family and Parenting Influencers: They can highlight the family-friendly aspects of the properties, such as proximity to schools, parks, and other amenities.

Social Media Platforms

  • Instagram: For visually appealing content like property tours, home decor ideas, and lifestyle posts.
  • YouTube: For in-depth property reviews, investment advice videos, and virtual tours.
  • LinkedIn: For professional and investment-focused content targeting business owners and investors.

Content Creation Ideas

General Ideas

  • Property Tours: Virtual tours of different properties, highlighting key features, amenities, and unique selling points.
  • Customer Testimonials: Videos or posts featuring satisfied customers sharing their positive experiences with the real estate company.
  • Investment Tips: Content focused on the benefits of investing in real estate, including potential returns and market trends.

Creative Ideas

  • Home Makeover Series: Collaborate with home decor influencers to create a series where they transform a property, showcasing its potential.
  • Live Q&A Sessions: Host live sessions with real estate experts to answer potential buyers' questions and provide valuable insights.
  • Behind-the-Scenes Content: Share behind-the-scenes footage of property development, giving a glimpse into the construction process and quality standards.

By leveraging these strategies, the real estate company can effectively reach and engage their target audience, driving interest and conversions.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Real estate and lifestyle influencers in India
Campaign Objectives
Looking for real estate and lifestyle influencers in India to promote a real estate company. Ideal influencers should create content related to real estate, home tours, property investment, and lifestyle. The target audience includes potential home buyers and investors in India.
Influencer Persona
Influencers who create content about real estate, home tours, property investment, and lifestyle in India. They should have a strong presence on social media platforms like Instagram, YouTube, and TikTok.
Content Themes
#RealEstateIndia #LifestyleIndia #HomeTour
#1
V9 Properties | Varsha Morekar
V9 Properties | Varsha Morekar
@v9.properties
India
Taking Real Estate to Next Level ๐Ÿš€ Dm us for more details โœ‰๏ธ 10+ years of real estate expertise ๐Ÿ“ง-info@v9properties.com Managed by @controlmedia.in
Followers
32.7K
Micro Influencer
Engagement Rate
2.8%
Last Post
4 weeks ago
90%Match Score
Fit for"Looking for real estate and lifestyle influencers in India to promote a real estate company. Ideal influencers should create content related to real estate, home tours, property investment, and lifestyle. The target audience includes potential home buyers and investors in India."
This influencer has a strong focus on real estate in India, making them a perfect match for the brand's target audience. Their content is likely to resonate with potential home buyers and investors, and they can authentically integrate the brand's services into their posts. The influencer's established presence in the market enhances their suitability for the campaign.
#2
Athena Calderone
Athena Calderone
@eyeswoon
US
Author, Interior Designer, Creative Director & Cook
Followers
156.7K
Macro Influencer
Engagement Rate
0.5%
Last Post
1 month ago
85%Match Score
Fit for"Looking for real estate and lifestyle influencers in India to promote a real estate company. Ideal influencers should create content related to real estate, home tours, property investment, and lifestyle. The target audience includes potential home buyers and investors in India."
This influencer is an interior designer and author, which aligns well with the lifestyle and home decor aspects of the brand's campaign. Their content could effectively integrate real estate themes, appealing to potential home buyers and investors. Thus, they are a strong fit for the campaign.
#3
Destiny Dwell realty
Destiny Dwell realty
@destiny_dwell_realty
India
Founder: Avni Patel ๐Ÿ“ˆReal Estate Specialist in Ahmedabad. ๐Ÿ Expert in Buying, Selling, Renting & Investing. Contact us:- +91 9875143153
Followers
37.4K
Micro Influencer
Engagement Rate
1.5%
Last Post
4 weeks ago
80%Match Score
Fit for"Looking for real estate and lifestyle influencers in India to promote a real estate company. Ideal influencers should create content related to real estate, home tours, property investment, and lifestyle. The target audience includes potential home buyers and investors in India."
As a real estate specialist, this influencer's content is directly relevant to the brand's focus on property investment and home tours. Their experience in buying, selling, and renting properties aligns with the brand's goals. However, their audience may be more niche, which could affect broader appeal.
#4
come on everybody
come on everybody
@comeoneverybodysachinpinchu
India
Followers
229.3K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Looking for real estate and lifestyle influencers in India to promote a real estate company. Ideal influencers should create content related to real estate, home tours, property investment, and lifestyle. The target audience includes potential home buyers and investors in India."
This influencer's content revolves around interior design and home decor, which aligns well with the brand's focus on lifestyle and home tours. Their audience is likely to be interested in real estate and property investment, making them a strong candidate for collaboration. Therefore, they are a good fit for the campaign.
#5
Rachel | The Rosie Home
Rachel | The Rosie Home
@the.rosie.home
US
Home Inspo | Flowers | Texas Floral designer using my home as a canvas ๐Ÿง‘๐Ÿผโ€๐ŸŽจ
Followers
131.3K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for real estate and lifestyle influencers in India to promote a real estate company. Ideal influencers should create content related to real estate, home tours, property investment, and lifestyle. The target audience includes potential home buyers and investors in India."
This influencer focuses on home inspiration and floral design, which aligns with the lifestyle aspect of the brand's campaign. Their content could effectively showcase the benefits of living in specific properties, making them a suitable candidate for collaboration. Therefore, they are a good fit for the campaign.
#6
GC Homes LLC
GC Homes LLC
@gchomesllc
US
Custom Home Builders Serving the Central Arkansas Area ๐Ÿก
Followers
14.3K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for real estate and lifestyle influencers in India to promote a real estate company. Ideal influencers should create content related to real estate, home tours, property investment, and lifestyle. The target audience includes potential home buyers and investors in India."
This influencer focuses on home building and construction, which aligns well with the brand's need for real estate content. Their audience likely includes potential home buyers and investors, making them a suitable match. However, their content may not fully encompass lifestyle aspects, which could limit their fit.