The user's query indicates that they are looking for influencers to promote a real estate company in India. Real estate in India is a competitive market with a diverse range of properties, from affordable housing to luxury estates. The company can be positioned as a reliable and trustworthy provider of real estate solutions, catering to various segments such as first-time homebuyers, investors, and luxury property seekers. Emphasizing unique selling points like prime locations, modern amenities, and competitive pricing can help differentiate the brand.
Based on the positioning, the ideal customer profile can be segmented into:
Illustrative examples:
By leveraging these strategies, the real estate company can effectively reach and engage their target audience, driving interest and conversions.
Extracted from Campaign Brief & Market Analysis