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Brief

"Influencers that are realtors but create educational videos about investing, buying/selling a home, and market trends."

Influencers that are realtors but create educational videos about investing, buying/selling a home, and market trends.

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on real estate, specifically targeting educational content about investing, buying/selling homes, and market trends. This suggests that the product or service being promoted is likely related to real estate education, real estate services, or tools that assist in real estate transactions. The brand can be positioned as a knowledgeable and trustworthy source in the real estate market, offering valuable insights and guidance to potential homebuyers, sellers, and investors.

Target Customers

The ideal customer profile for this campaign would include:

  • First-time Homebuyers: Individuals or families looking to purchase their first home and seeking guidance on the process.
  • Real Estate Investors: People interested in investing in real estate properties for rental income or capital appreciation.
  • Home Sellers: Homeowners looking to sell their property and wanting to understand market trends and best practices.
  • Real Estate Enthusiasts: Individuals who are generally interested in real estate market trends and educational content.

Illustrative examples:

  • A young couple in their late 20s looking to buy their first home.
  • A middle-aged professional seeking to diversify their investment portfolio with real estate.
  • A retiree planning to downsize and sell their current home.

Potential Influencer Matches

Types of Influencers

  1. Realtors with a Strong Online Presence: Realtors who are active on social media platforms like Instagram, YouTube, and TikTok, and create content around real estate education.
  2. Real Estate Investors and Educators: Influencers who focus on real estate investment strategies and market analysis.
  3. Home Improvement and DIY Experts: Content creators who provide tips on home improvement, which can be valuable for both buyers and sellers.

How Each Type Reaches Target Customers

  • Realtors with a Strong Online Presence: They can provide practical advice and real-life examples of buying and selling homes, making the content relatable and actionable for first-time homebuyers and sellers.
  • Real Estate Investors and Educators: They can offer in-depth analysis and investment strategies, appealing to those interested in real estate investment.
  • Home Improvement and DIY Experts: They can attract homeowners looking to increase the value of their property before selling or those interested in making their new home more comfortable.

Content Creation Ideas

General Ideas

  1. Step-by-Step Guides: Videos or posts that walk through the process of buying or selling a home.
  2. Market Trend Analysis: Regular updates on the real estate market trends and what they mean for buyers and sellers.
  3. Investment Tips: Educational content on how to start investing in real estate and what to look for in a good investment property.

Creative Ideas

  1. Virtual Home Tours: Collaborate with influencers to create virtual tours of homes, highlighting key features and providing tips on what to look for during a home tour.
  2. Success Stories: Share stories of successful home purchases or sales, including challenges faced and how they were overcome.
  3. Interactive Q&A Sessions: Host live Q&A sessions with influencers where followers can ask questions about real estate and get expert advice in real-time.

By leveraging these types of influencers and content ideas, the campaign can effectively reach and engage the target audience, providing them with valuable information and positioning the brand as a trusted authority in the real estate market.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Realtor influencers creating educational real estate videos
Campaign Objectives
Looking for realtor influencers who create educational videos about investing, buying/selling a home, and market trends. Ideal influencers should be active on platforms like Instagram, TikTok, and YouTube, and have a focus on real estate education.
Influencer Persona
Realtors who are knowledgeable about real estate investment, home buying/selling, and market trends. They should be active on social media platforms like Instagram, TikTok, and YouTube, and create educational content.
Content Themes
#RealEstateInvesting #HomeBuyingTips #MarketTrends
#1
Wayne Turner
Wayne Turner
@UC3vnHYOJk10ixaOrbgEhvLQ
US
This is why people SUBSCRIBE to one of the fastest-growing real estate channels on YouTube. For 30 years Wayne Turner has done it all when it comes to real estate, buying, selling, brokering, flipping, and building. Plus he's sold more than 4,000 houses. Wayne's mission is to help people understand the process of buying and selling real estate and to explain it in its simplest form. "Everyone deserves a home; Says Wayne. I just want to make it as easy as possible for people to understand they have the opportunity." From mortgage lenders to real estate agents, no matter where you live across the Globe Wayne Turner has someone to help you. Contact Wayne Turner today to learn how he and his team of professionals can help you with your real estate endeavor. www.ContactWayne.com Licensed real estate broker in Louisiana. If your home is currently listed for sale with a real estate brokerage this is not intended as a solicitation. www.WayneTurner.com
Followers
251.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for realtor influencers who create educational videos about investing, buying/selling a home, and market trends. Ideal influencers should be active on platforms like Instagram, TikTok, and YouTube, and have a focus on real estate education."
This influencer has extensive experience in real estate and creates educational content about buying and selling homes, aligning well with the brand's requirements.
#2
BiggerPockets
BiggerPockets
@UCVWDbXqQ8cupuVpotWNt2eg
US
You're one step closer to financial freedom and passive income. At BiggerPockets, we teach the everyday person how to build wealth through real estate investing. No get-rich-quick schemes or guru-esque advice. We make videos for YOU, the burnt-out nine-to-fiver, the schoolteacher, the stay-at-home mom, and the investor who dreams of taking back their time. Tune in on Mondays and Wednesdays for new BiggerPockets Podcast episodes, Sundays for Seeing Greene Real Estate Q&As, and Tuesdays for housing market data deep dives. Don't know where to start? Click the link below:
Followers
1.2M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for realtor influencers who create educational videos about investing, buying/selling a home, and market trends. Ideal influencers should be active on platforms like Instagram, TikTok, and YouTube, and have a focus on real estate education."
This influencer focuses on real estate investing and market trends, which aligns well with the brand's focus on real estate education and investment.
#3
Camm Real Estate
Camm Real Estate
@camm.olivera_
US
Wholesale Real Estate | Private Inner Circle⬇️
Followers
152.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for realtor influencers who create educational videos about investing, buying/selling a home, and market trends. Ideal influencers should be active on platforms like Instagram, TikTok, and YouTube, and have a focus on real estate education."
This influencer focuses on wholesale real estate and investing, which aligns well with the brand's focus on real estate education and investment.
#4
Chandler David Smith
Chandler David Smith
@UCwrSXqysaxr7ZrnQOPnaf5Q
US
Chandler Smith started as a door to door salesman in 2012 selling pest control. In his first year, he broke the rookie record selling 459 accounts. He quickly excelled into leadership and worked his way up though the company. Chandler is now the Vice President of Sales for the nationally recognized pest control company Aptive Environmental. He has recruited, mentored, trained and managed thousands of sales reps over the last ten years. In 2021, his door to door sales force sold and serviced more than $26,000,000 in revenue in one summer. At 23 years old, Chandler started investing, he quickly fell in love with investing in rentals and progressed in to multi-family real estate. At age 31, Chandler now owns 150+ units of residential real estate, 160+ storage units and a commercial office building. Together, that is more than $25,000,000 worth of rental real estate.. He is passionate about sales, real-estate investing, mentoring, travel, and most importantly, his family. #AvantLink
Followers
256.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for realtor influencers who create educational videos about investing, buying/selling a home, and market trends. Ideal influencers should be active on platforms like Instagram, TikTok, and YouTube, and have a focus on real estate education."
This influencer is a real estate investor and mentor who creates educational content about real estate investing, making them a strong fit for the brand's campaign.
#5
Carolyne B Salazar / Real Estate Tips
Carolyne B Salazar / Real Estate Tips
@thatrealtorinvestor
United States
🏡 Real Estate Investor & Realtor 📍 Specialize in IE & Beyond ✨ Helping you find your Home/ Investment DM for Inquiries & Phone Consultation 📲
Followers
97.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for realtor influencers who create educational videos about investing, buying/selling a home, and market trends. Ideal influencers should be active on platforms like Instagram, TikTok, and YouTube, and have a focus on real estate education."
This influencer is a real estate investor and realtor who creates educational content about home buying and investment, aligning well with the brand's requirements.
#6
Ken McElroy
Ken McElroy
@UCzomXQvDl2UblYIjBoFR8aw
US
Ken McElroy is the CEO of MC Companies, author and investor who offers a wealth of personal experiences, expert guests, practical advice, success stories, and even some informative setbacks, all presented here to educate and inspire. Whether you’re a entrepreneur, investor or just looking for real education within real estate and beyond, Ken offers no b.s. insights and resources for all levels. Be sure to download Ken's Infinite Returns Platform available on IOS and Android and gain proximity to like minded real estate investors on his exclusive real estate platform and forum. About Ken: With over two decades of experience in real estate investing, Ken McElroy is passionate about sharing the good life by helping real estate investors grow and prosper. This channel is a place for Ken to discuss numerous topics connected to real estate investing, including finance, budgeting, the entrepreneur mindset, and creating passive income.
Followers
402.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for realtor influencers who create educational videos about investing, buying/selling a home, and market trends. Ideal influencers should be active on platforms like Instagram, TikTok, and YouTube, and have a focus on real estate education."
This influencer is a real estate investor and educator, creating content about real estate investing and market trends, making them a strong fit for the brand's campaign.