Micro-influencers with 20-25K followers who are active on Instagram or TikTok and have experience in creating or judging short-form video content.

Product Positioning

The user's query is about finding influencers with 20-25K followers to judge a reel-making event. This suggests that the product or service being promoted is likely related to social media content creation, possibly targeting a younger, tech-savvy audience who are active on platforms like Instagram or TikTok. The event itself could be positioned as a fun, engaging, and creative competition that encourages user-generated content and showcases emerging talent in the realm of short-form video content.

Target Customers

The ideal customer profile for this event would likely include:

• Age Group: 18-35 years old
• Interests: Social media, content creation, video editing, digital trends
• Occupation: Students, young professionals, aspiring influencers, and content creators
• Behavior: Active on social media platforms, particularly Instagram and TikTok, and interested in participating in online challenges and competitions

Illustrative examples:

1. Sarah, 22: A college student majoring in digital marketing who loves creating and sharing reels on Instagram.
2. Jake, 28: A freelance videographer who uses TikTok to showcase his editing skills and gain new clients.
3. Emily, 19: An aspiring influencer who participates in various online challenges to grow her follower base.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Micro-Influencers (20-25K followers): These influencers have a more engaged and loyal following, which can be beneficial for promoting the event and encouraging participation. They are often seen as more relatable and trustworthy by their audience.
• Content Creators Specializing in Reels/TikToks: Influencers who are known for their creative and high-quality short-form videos would be ideal judges for a reel-making event. Their expertise and credibility in this area would add value to the event.
• Niche Influencers in Digital Marketing and Video Editing: Influencers who focus on digital marketing, video editing tips, and social media growth strategies can attract participants who are serious about improving their content creation skills.

Content Creation Ideas

To promote the reel-making event and engage the target audience, consider the following content ideas:

• Announcement Posts: Create visually appealing posts and stories to announce the event, highlighting the opportunity to be judged by popular influencers.
• Behind-the-Scenes Content: Share behind-the-scenes footage of the influencers preparing for the event, offering tips and tricks for creating great reels.
• Tutorials and Workshops: Collaborate with the influencers to host live tutorials or workshops on creating engaging reels, providing value to potential participants.
• User-Generated Content Challenges: Encourage participants to share their reel submissions using a specific hashtag, and feature the best ones on the event's official social media pages.
• Countdown and Teasers: Build excitement by posting countdowns and teaser videos leading up to the event, showcasing snippets of what participants can expect.

By leveraging the expertise and reach of micro-influencers who specialize in short-form video content, the event can attract a highly engaged audience and generate buzz within the target community.