Influencers who specialize in residential interior design, home decor, and interior styling. They should have a significant following (over 100,000) and regularly post content related to home interiors.

Product Positioning

The user's query is focused on finding influencers in the residential interior design niche with over 100,000 followers. This suggests that the product or service being promoted is likely related to home decor, furniture, or interior design services. In the existing market, this product can be positioned as a premium or innovative solution for homeowners looking to enhance their living spaces. Emphasizing unique design elements, quality craftsmanship, or sustainable materials can help differentiate the brand.

Target Customers

The ideal customer profile for this product would likely include:

• Homeowners: Individuals or families who own their homes and are looking to invest in interior design to improve their living spaces.
• Renters: People who rent but are interested in making their living spaces more aesthetically pleasing and functional.
• Design Enthusiasts: Individuals with a keen interest in interior design trends and aesthetics.
• High-Income Professionals: People with disposable income who are willing to spend on premium home decor and design services.

Illustrative examples:

• A young couple who recently bought their first home and are looking to furnish it stylishly.
• A professional in their 30s who enjoys keeping up with the latest interior design trends and wants to update their apartment.
• A family looking to renovate their living room with high-quality, sustainable furniture.

Potential Influencer Matches

Based on the user's requirements and the target customer profile, the following types of influencers would be suitable:

Interior Design Experts

These influencers specialize in interior design and often share tips, tutorials, and inspiration for home decor. They can effectively reach homeowners and design enthusiasts.

• Example: An interior designer with a large following who regularly posts before-and-after transformations of living spaces.

Home Decor Enthusiasts

These influencers focus on home decor and DIY projects. They can appeal to both homeowners and renters looking for affordable and creative ways to enhance their living spaces.

• Example: A home decor blogger who shares budget-friendly decorating ideas and DIY projects.

Lifestyle Influencers

These influencers cover a broad range of topics, including home decor, fashion, and wellness. They can reach a diverse audience, including high-income professionals.

• Example: A lifestyle influencer who frequently features their beautifully decorated home in their content.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

Home Makeover Series

Collaborate with influencers to create a series of home makeover videos or blog posts. Each episode can focus on transforming a different room or space using the brand's products.

DIY Tutorials

Influencers can create step-by-step tutorials on how to use the brand's products to achieve specific design looks or complete DIY projects.

Before-and-After Transformations

Showcase dramatic before-and-after transformations of living spaces using the brand's products. This type of content is highly engaging and shareable.

Design Challenges

Host a design challenge where influencers and their followers can participate in decorating a space using a limited budget or specific theme. Feature the best entries on the brand's social media channels.

Product Reviews and Unboxings

Influencers can create detailed reviews and unboxing videos of the brand's products, highlighting their features, quality, and usability.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and create engaging, shareable content that resonates with potential customers.